BASYO Unveils New Wellness Brand KARUQ™
The Tokyo-based wellness startup, BASYO Inc., has officially launched a new personal wellness brand named
KARUQ™. The first product from this exciting brand is a revolutionary
Smart Recovery Ball, which will be available for pre-order starting on
July 11, 2026, through the crowdfunding platform Makuake.
The Conception of KARUQ™
BASYO has a vision encapsulated in its motto, "Designed for Everyday Wellness." This slogan embodies the brand's commitment to promoting health and wellness in an accessible and manageable way for busy individuals.
Previously known for their unique
Office Wellness Station, a mini-gym designed to fit in vending machine spaces, BASYO has actively supported the development of healthy habits in the workplace and healthy management practices for corporations. The founders realized that health and wellness do not require dedicating specific and substantial time; instead, it should seamlessly integrate into one's daily routine. This philosophy laid the foundation for the creation of KARUQ™.
The company aims to roll out a series of wellness products designed to enhance day-to-day living, starting with the Smart Recovery Ball.
The Smart Recovery Ball: A Game Changer in Self-Care
The
Smart Recovery Ball merges vibration, protrusions, and warmth into an innovative, hands-free body care experience. This multi-functional body care ball can be activated at the push of a button, allowing users to enjoy self-care without needing to hold it manually. It's designed for flexibility, making it suitable for athletic events or daily wellness routines.
One standout feature is its elegant design that complements any home environment, allowing it to double as an aesthetic piece when not in use.
Key Features:
- - Three Vibration Modes: Users can choose between different settings, allowing for a customizable experience that suits their needs.
- - Warmth Function: The Smart Recovery Ball boasts a thermal feature that heats to approximately 40°C, reminiscent of a soothing bath, enhancing the self-care experience. The warmth can be toggled on or off as per user preferences.
- - Compact Dimensions: At approximately 92×92×90mm, the Smart Recovery Ball's size is perfect for addressing various body parts, such as shoulders, lower back, thighs, and calves.
- - Sleek Aesthetic: The ball's minimalist design and sophisticated color options make it an attractive addition to any space.
- - User-Friendly Technology: It includes memory modes and an auto-off feature that activates after about 10 minutes, facilitating a hassle-free experience for daily body care routines.
Pre-Order Information Through Makuake
Product Launch Details:
- - Product Name: Smart Recovery Ball
- - Pre-Order Duration: July 11, 2026, 10:00 AM - August 30, 2026, 10:00 PM
- - Project URL: Smart Recovery Ball on Makuake
- - Brand URL: KARUQ™
- - Regular Retail Price: ¥9,790 (including tax)
- - Limited Pre-Order Price: Starting at ¥7,832 (including tax)
About BASYO Inc.
Founded in 2024, BASYO operates under the mission "Bring Wellness To You." The company is rooted in the
Waseda University Entrepreneurship Center and has consistently championed wellness through innovative products like the
Office Wellness Station and now, the
KARUQ™ brand. Their goal is to make health an integral part of modern living and to foster a society where wellness is commonplace.
For inquiries, please contact:
Email:
[email protected]