#United States #Boston #Insurance #Simply Business #AI Advisor

Simply Business Innovates with AI-Powered Insurance Advisor

In the ever-evolving landscape of entrepreneurship, small business owners often face challenges in understanding and securing the right insurance tailored to their specific needs. Recognizing this pain point, Simply Business has unveiled an innovative AI-powered insurance advisor that promises to streamline this daunting process.

Transforming the Insurance Buying Experience

Simply Business, LLC, a prominent digital marketplace dedicated to simplifying small business insurance in the U.S., has made waves with this new tool. Officially announced on October 21, 2025, the AI-driven advisor employs a proprietary technology model known as Retrieval-Augmented Generation (RAG) to create a user-friendly and intuitive experience for entrepreneurs purchasing insurance. This technology allows users to engage in a conversational format that simplifies complex topics surrounding insurance coverage.

Features of the AI-Powered Advisor

The AI advisor caters to small business owners by assisting them at every stage of the insurance buying journey. From answering queries about different types of coverage to providing advice on appropriate coverage limits, this tool acts as a virtual guide. Thanks to the integration of advanced large language models (LLMs), it can discern user intent and effectively match inquiries to an extensive, human-verified knowledge base, delivering quick and accurate responses.

One of the standout features of this AI tool is its continuous learning capability. By leveraging real-time feedback, it fosters a cycle of self-improvement, ensuring that the information provided remains current and relevant for users.

Making a Difference for Entrepreneurs

Dana Edwards, the Group CTO at Simply Business, emphasizes the significance of this innovation: "Our AI-powered insurance advisor is another milestone in our efforts to simplify the insurance buying process for small business owners. The tool combines advanced technology with a personal touch, offering users access to our skilled agents when needed. We are committed to pioneering responsible and effective solutions that empower entrepreneurs to make confident decisions quickly."

The beta release of the AI advisor has shown promising results, with a notable 20% increase in purchase rates among users who actively engaged with the tool. Particularly beneficial for users with low intent, the advisor boosts engagement significantly. When these users interact with the advisor three or more times, it generates a substantial 9% increase in requests for quotes (RFQs). This proves the tool's effectiveness in breaking down the complexities of insurance and enhancing user clarity and confidence.

Industry Recognition and Acknowledgements

Simply Business's commitment to innovation and effective insurance solutions has been recognized across the industry. The company recently gained accolades in a Gartner case study for its advancements in insurtech, and it has received nominations including "AI Implementation of the Year" from Insurance Insider and for "Best Insurtech" from US FinTech. These recognitions affirm their role as a leader in the field, continuously striving to meet the evolving needs of small businesses.

A Commitment to Small Businesses

Simply Business aims to simplify the insurance purchasing process for small business owners. The digital marketplace enables users to find and obtain tailored insurance coverage online, ensuring transparency, choice, and value. Their range of offerings includes essential coverages such as general liability, professional liability, business owner's policy, workers' compensation, and cyber insurance, among others.

With over 20 years of experience in supporting small business needs and more than one million active customers, Simply Business has solidified its status as an insurtech pioneer. Founded in the UK in 2005, the company expanded to the U.S. market in 2017 and has since established a robust workforce of over 1,000 employees spread across offices in London, Northampton, and Boston.

As the business landscape continues to shift, Simply Business is well-positioned to lead the way in making insurance accessible and comprehensible for small business owners, combining innovative technology with human expertise to tailor solutions that empower entrepreneurs.