#Tokyo #Sanrio #Odaiba #Strawberry Festival

Experience the Delight of Strawberries at ODAIBA Strawberry Festival

DiverCity Tokyo Plaza, managed by Mitsui Real Estate Commercial Management Co., is set to host the ODAIBA Strawberry Festival from March 20 to March 22, 2026. This three-day event will celebrate the arrival of spring with a variety of strawberry-themed delights from popular food trucks.

A Culinary Spring Showcase

During this festive period, nine food trucks, including some that have previously attracted long queues, will gather at ODAIBA. Attendees can enjoy exciting menu items featuring fresh strawberries sourced from local farmers. You can indulge in Instagram-worthy strawberry churo and waffles, alongside many other sweet treats that are bound to please your palate and delight your social media followers.

Event Highlights:

• - Returning Fan-Favorites: Several food trucks known for their delectable offerings will make a return, giving visitors another chance to relish their strawberry-based creations in the heart of ODAIBA.
• - Sake Gacha Experience: Don't miss out on the special limited-time Sake Gacha®, a lottery-style experience where you could win a variety of drinks, including unique strawberry-flavored sake.
• - LINE Registration Offers: During the festival, those who register for the Mitsui Shopping Park Points via the LINE official account can receive a 100 yen discount coupon valid at participating food trucks (limited to the first 500 registrants).
• - Sanrio's Strawberry House: A nostalgic space for Sanrio fans, the Strawberry House, will be open for a limited time, bringing back memories from the beloved brand’s history with interactive displays and exclusive merchandise.

Schedule and Location

When: March 20 (Friday, public holiday) – March 22 (Sunday), 2026
Time: 10:00 AM - 7:00 PM
Where: 2F Festival Plaza, DiverCity Tokyo Plaza
Note: The event may be canceled in case of inclement weather.
Menu selections may vary; please check the website for the latest updates.

Enjoy an Unforgettable Sake Experience

The festival also features the Sake Gacha®, where you can randomly win from over 500 types of drinks, including the exclusive strawberry liquor variant. This fun way to discover new flavors promises to be a highlight of the weekend!

Sake Gacha Details:
When: March 20 - March 22, 2026
Time: 10:00 AM - 7:00 PM
Where: 2F Festival Plaza
Online sake shop “Kurando” will also showcase additional offerings during this time.

Sanrio Fans Rejoice!

The Strawberry House, an homage to the former Sanrio store operational from 1983 to 2011 in Den-en-chofu, will feature memorabilia, including the legendary