Topo Chico Hard Seltzer Introduces Exciting Margarita Flavors for Spring 2025

Spring Refreshment from Topo Chico Hard



This spring, Topo Chico Hard Seltzer takes the alcoholic beverage market by storm with its latest offerings inspired by the classic margarita cocktail. As the weather warms up, enthusiasts can look forward to an exciting range of margarita-flavored hard seltzers that promise a refreshing experience for those aged 21 and over.

New Products Launch



Margarita FAB Variety Pack


Available nationwide, Topo Chico Hard has launched its Margarita FAB variety pack, which contains four distinct flavors. Each flavor is crafted with real lime juice and added minerals, ensuring a crisp finish that is perfect for warm days. The variety pack consists of:
  • - Prickly Pear Margarita: A delightful combination of prickly pear and lime.
  • - Tropical Pineapple Margarita: A sweet balance of pineapple, coconut, and lime.
  • - Signature Margarita: Rich in bold margarita flavor, with a perfect blend of sweet and tart lime.
  • - Strawberry Hibiscus Margarita: A refreshing fusion of strawberry, floral hibiscus, and lime flavors.

With a smooth 6% alcohol by volume (ABV), these beverages offer a lighter option that still delivers delightful taste without the addition of distilled spirits.

Margarita MAX FAB


For those seeking a more intense experience, the Topo Chico Hard Margarita MAX FAB steps up the game with an 8% ABV. This single offering remains loyal to the brand's commitment to real flavors and crisp taste. It is available in larger 24-ounce cans across the country and in selected states in 16-ounce cans, perfect for sharing or making any gathering feel special.

Marketing Campaign


To promote this exciting new lineup, Topo Chico Hard will roll out a creative campaign under its

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