Integrating Data-Driven Marketing and Sales to Engage Customers Effectively

Engaging Customers at Their Peak Interest: An Online Seminar

In an era where digital tools have become integral to promotional activities, the way businesses connect with customers has evolved tremendously. Companies can now easily track customer interests through their interactions, such as website visits and requests for information. However, despite the wealth of data at their fingertips, many sales teams still struggle to capitalize on these insights quickly, risking missed opportunities. To address these challenges, Kairos Marketing, Inc. and NTT Data are co-hosting an informative online seminar titled, “Is Your Customer Losing Interest Before You Make Your Pitch?” This event aims to equip participants with strategies to effectively capitalize on hot leads through improved sales processes.

The Essentials of the Seminar

The seminar, moderated by Noriyuki Shirai, COO of Kairos Marketing, is set to take place on August 19, 2026, from 1:00 PM to 2:00 PM. As a free online event, it welcomes all professionals eager to refine their approach to customer engagement amid increasing digital offerings. Participants will learn to prioritize leads based on behavioral data and discover ways to streamline proposal preparation to convert enthusiast customers into deals.

Key Insights from Industry Experts

Noriyuki Shirai brings a wealth of experience to the seminar. After a successful career in engineering with both a domestic major Sier and a foreign manufacturer, he joined Kairos Marketing in 2012 during its inception. Over the years, Shirai has significantly contributed to the development of Kairos3, a unique MA + SFA integrated tool that has been implemented over 2,000 times. As COO, he oversees sales, marketing, and customer success efforts, facilitating user workshops and engaging as a keynote speaker at numerous events.

At this seminar, Shirai and experts from NTT Data will delve into best practices for identifying which leads to pursue based on specific actions and interests. Drawing from real-world examples, they will provide actionable insights on establishing a prompt response mechanism that can leverage customer interest into substantial business discussions. The knowledge shared in this session could be transformative for companies seeking to enhance their sales efficiency in a competitive landscape.

Sign Up to Amplify Your Sales Strategy

To secure a spot at the seminar, participants can register through this link: Register Here. This is an excellent opportunity for anyone looking to refine their sales process and engage customers effectively before their interest wanes.

About Kairos3

Kairos3 is the brainchild of Kairos Marketing, embodying the mission to make marketing more accessible and data-driven. It integrates data throughout the lifecycle of sales activities – from lead generation and management to tracking and closing deals. By placing a strong emphasis on user-friendly design, Kairos3 empowers teams to make informed decisions devoid of complex analytics expertise, driving overall improvements in organizational revenue.

About Kairos Marketing

Kairos Marketing strives to bring marketing closer to every business, promoting a culture where marketing is seamlessly integrated into sales processes across varying industries and company sizes. Their media outlet, MakeFree, also serves as a vital resource for learning practical marketing and sales execution methodologies. Founded in September 2012 and situated in Shibuya, Tokyo, Kairos Marketing is dedicated to fortifying Japan’s position as a manufacturing powerhouse by fostering a society where marketing-driven sales activities thrive. For more information, please visit Kairos Marketing.