#China #Shanghai #Hair Care #JOY GROUP #Foltène

JOY GROUP Expands Its Horizons with Foltène Acquisition

In a significant development in the beauty industry, JOY GROUP (Shanghai Juyi Cosmetics Co., Ltd.), a leading Chinese cosmetics conglomerate, has successfully completed the acquisition of Foltène, a distinguished Italian brand known for its specialized hair care products. This acquisition marks a strategic enhancement of JOY GROUP's diverse brand portfolio and will play a crucial role in its expansion in the dermatological cosmetics sector.

The Legacy of Foltène

Founded in Milan in 1944 by pharmaceutical researchers, Foltène is recognized for its innovative contributions and a strong scientific heritage in hair care. The brand is renowned for its advanced patented active complexes, Tricosaccaride® and Tricalgoxyl®, which are clinically proven to promote healthier, fuller-looking hair. Foltène's comprehensive product range focuses on hair health and restoration, offering specialized solutions such as hair loss ampoules, gender-specific anti-hair-loss shampoos, as well as eyebrow and eyelash serums, and nail recovery essences.

Today, Foltène is sold in over 30 countries, earning the trust of consumers worldwide through its commitment to rigorous scientific research and clinical trials. This acquisition includes complete global ownership of the Foltène brand, which encompasses brand assets, global distribution networks, supply chain systems, and a research laboratory based in Italy.

Strategic Growth in Hair Care

Allan Liu, Chairman and CEO of JOY GROUP, expressed optimism about the acquisition, stating, "With the growing awareness towards scalp and hair health, we foresee tremendous growth opportunities in the future. Foltène’s robust scientific legacy, cutting-edge patented technologies, and comprehensive product offerings have garnered trust and recognition from consumers globally. We are honored to welcome Foltène into the JOY GROUP family. This acquisition strengthens our position in the hair and scalp care sector, enabling us to deliver advanced, scientifically-backed solutions to a larger consumer base."

This acquisition aligns with JOY GROUP’s strategy of expanding its reach by integrating more brands and categories while enhancing international operations. The inclusion of Foltène dovetails perfectly with JOY GROUP's existing products, which encompass decorative cosmetics, hair and scalp care, as well as dermatological skin care, further creating strong synergies within its brand lineup.

JOY GROUP’s Vision and Future

JOY GROUP is dedicated to crafting a beauty world that brings joy to everyone. Its brand portfolio includes well-known names such as JUDYDOLL, JOOCYEE, Biophyto Genesis, and René Furterer (a Chinese subsidiary), covering a wide spectrum of beauty products from decorative cosmetics to dermatological skin care and hair products. The company operates an in-house research and innovation center and a cosmetics manufacturing facility that integrates top talents across various fields to create a responsive and comprehensive supply chain.

As JOY GROUP continues to innovate and expand, the acquisition of Foltène represents not just a milestone but also an exciting opportunity to influence the global cosmetics market positively. For a closer look at JOY GROUP and its offerings, visit www.joy-group.com.