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Pricer to Unveil Groundbreaking Consumer Insights Study at NRF 2026

In an anticipated announcement, Pricer, a leader in retail technology, has revealed its participation at the National Retail Federation (NRF) 2026 Expo, scheduled to take place from January 11-13, 2026, in New York City. This appearance promises to reshape how retailers interact with consumers.

A Study for the Future

During the event, Pricer will present a comprehensive global study that surveyed around 5,000 consumers across several countries, including the UK, Germany, France, Italy, and the US. Conducted in October 2025, this research aims to decipher current consumer motivations, behaviors, and purchasing triggers, providing invaluable insights for retailers navigating the marketplace of the future.

Key Findings

The findings will be disclosed in a special session titled “Shelf Awareness: How Smart Stores Win Shoppers,” moderated by Finn Wikander, Pricer's Chief Product Officer. Joining him will be Rob Smith, the Technology Officer at one of the UK's largest retail cooperatives. This session will delve into the new consumer expectations and how they’re transforming the shopping experience, especially among Generation Z, who demand clarity and sustainability in their retail interactions.

The concept of 'shelf awareness' will be a primary focus. It refers to the ability of retail shelf management to engage consumers through effective communication and informative displays, a critical aspect that is becoming at the forefront of modern retail strategies.

The Growing Importance of Shelf Awareness

With rising shopper expectations, understanding shelf awareness has never been more crucial. Consumers are looking for a seamless shopping journey characterized by transparency, informative displays, and sustainable practices. Pricer will discuss how these dynamics significantly influence purchasing behavior and ultimately impact sales.

Innovative Solutions at NRF 2026

In alignment with the study's insights, Pricer will showcase their latest innovative retail solutions at Booth #6229 at the convention center. Retailers at the expo will have the opportunity to interact with Pricer’s state-of-the-art technologies that enhance in-store experiences and improve operational processes. Attendees are encouraged to visit and explore how these innovations can transform their retail strategies.

About Pricer

Founded in Sweden in 1991, Pricer has established itself as an industry pioneer, delivering over 350 million electronic shelf labels to a global network of over 28,000 stores across 70 countries. Their mission is to redefine in-store communication and digitalize retail experiences, making shopping both effortless and inspiring. With a commitment to energy efficiency and user-friendly solutions, Pricer continues to lead the charge in retail technology advancement.

For more information regarding the NRF participation and insights study, you can connect with Pricer’s representatives during the event or visit their official website. As the industry gears up for NRF 2026, Pricer's contributions are surely set to spark discussions and drive innovation in retail technology.

Thus, the NRF 2026 Expo will not only serve as a platform for showcasing advancements but also as a pivotal moment for retailers aiming to redefine consumer engagement in a rapidly evolving marketplace.