Samantha Thavasa Sunshine City ALPA Store Reopens with New Brands and Special Promotions

Exciting News for Fashion Lovers: Samantha Thavasa Reopens at Sunshine City ALPA

On June 26, 2023, the much-anticipated grand reopening of the Samantha Thavasa Sunshine City ALPA store took place in Ikebukuro, Japan. This revamped store presents an extensive selection of five renowned brands: Samantha Thavasa, Samantha Vega, Samantha Thavasa Petit Choice, And Chouette, and the newly added VARZAR, which officially partnered with the brand in August 2025.

Store Details

The store is conveniently located at:

- Address: B1F, Ikebukuro Sunshine City ALPA, 3-1 Higashi-Ikebukuro, Toshima-ku, Tokyo, 170-0013, Japan
- Phone Number: 03-5391-5855
- Hours: 10:00 AM - 8:00 PM

As part of its revival, the store has been redecorated from top to bottom, creating a more inviting atmosphere. The new layout allows customers to explore various products from Samantha Thavasa and Samantha Vega, renowned for their stylish and functional handbags.

Launch of Exclusive Collaborations

Furthermore, one of the highlights of the reopening is the introduction of collaborative products between SAMANTHAVEGA and VARZAR, which first launched in December 2025. Shoppers can look forward to unique collaborations, including both new releases and timeless favorites from VARZAR, a brand adored by numerous celebrities and influencers in Japan and South Korea.

Retail Experience

In addition to exclusive items, the redesigned retail environment offers shoppers the opportunity to physically interact with the products, allowing for fittings and a personalized shopping experience. Customers can touch, feel, and try on items they admire, unlike the typical online shopping experience.

Special Campaigns to Celebrate the Reopening

In celebration of the reopening, the store is hosting several enticing campaigns:
1. Point Gift Campaign: Earn 10 times the Samantha Thavasa members' points with any purchase.
2. Sticker Gift Campaign: Be one of the first customers to purchase VARZAR products and receive a limited-edition original sticker.
3. Coupon Gift Campaign: Enjoy exclusive special coupons for customers purchasing VARZAR merchandise.

Please note that the limited-edition stickers are available only while supplies last, and these campaigns cannot be combined with other promotions. Additionally, the special coupon is valid from June 26 through July 26, allowing customers to use it twice during this period. However, it can solely be applied at the Samantha Thavasa Sunshine City ALPA store. For more information, we encourage customers to consult our friendly staff in-store.

Closing Thoughts

The staff at Samantha Thavasa Sunshine City ALPA eagerly awaits your visit, ready to ensure that your shopping experience is memorable and unique. For online shopping options, you can also visit the official Samantha Vega website at Samantha Vega Online Shop or check out the Samantha Vega brand site here.

We are excited for you to experience all the new offerings and enjoy the campaigns available only at our refreshed location. Welcome back to Samantha Thavasa Sunshine City ALPA!