#Japan #AI Marketing #digital advertising #Shinjuku #CORe Inc.

Revolutionizing Marketing with AI

CORe Inc., an AI-focused company based in Shinjuku, Tokyo, has just launched its innovative program aimed at transforming business marketing departments into AI-native organizations capable of handling digital advertising efficiently. The program, titled "AI Native Marketing Consulting for Digital Advertising Operations," seeks to leverage AI for more than just basic tasks, aspiring to elevate marketing logistics to new heights.

The Need for Advanced AI Utilization

As artificial intelligence (AI) becomes commonplace in marketing practices, many departments still remain at the initial stages of AI integration. While AI tools can assist with high-level analyses or generate content, businesses have not fully harnessed the potential of AI beyond these tasks. The reality is that many sectors, especially advertising, have begun to entrust tasks like reporting, document creation, data aggregation, and visualization to AI. However, few have advanced to the next level, where AI can help produce creative outputs or interpret data to strategize effectively.

The challenge lies not in whether AI is employed, but rather in how adeptly it is utilized.

Goals of the New Program

The newly introduced program aims to enhance the skills of marketing departments that have only dabbed into AI functionalities like content creation and simple analysis. With automated reporting and document creation becoming standard, the program will enable marketers to efficiently produce high-quality, commercially viable creative content and implement hyper-personalization strategies with minimal personnel—just one or two marketers.

Key Features of the AI-Native Marketing Organization

Once marketers master the robust use of AI, they will be able to achieve remarkable outcomes with smaller teams. The following capabilities will become achievable:

1. Digital Advertising Operations via MCP/CLI

The program enables seamless management of cross-media operations, submissions, reporting, and budget allocation through AI-native processes. By using AI agents like Claude and Codex, businesses can design their digital advertising operations without direct interaction with management screens.

2. High-Volume Creative Production

Marketers will be able to generate commercial-standard banner images for social media ads directly through AI. This includes creating videos and product showcases using various AI tools like Higgsfield, Runway, and HeyGen, allowing them to manage an extensive range of combinations without additional workforce.

3. Hyper-Personalization on an Unprecedented Scale

The program will allow marketers to categorize targets into hundreds of segments, tailoring specific creative content for each. This level of personalization was previously impractical without significant manpower, which this program aims to rectify.

4. Landing Page Design

Marketers will acquire the skill to create visually engaging landing pages autonomously, fundamentally speeding up hypothesis testing and execution.

5. Promotional Video Production

The program emphasizes producing impactful promotional videos internally. This previously outsourced task will now be an in-house capability, effectively enhancing production accessibility.

6. Creative Optimization through Brain Response Simulation

Marketers will utilize applications such as Higgsfield's 'Virality Predictor' to analyze the engagement potential of the content using neural data. This data-based approach enables marketers to refine their creative outputs effectively, defined by tangible metrics rather than subjective impressions.

Target Audience

This program primarily targets marketing departments of businesses where the annual advertising budget exceeds 100 million yen. Additionally, it caters to individuals involved in marketing tasks within newly established divisions lacking dedicated marketing teams, providing a foundational understanding of web marketing alongside AI proficiency.

Enhancing Decision-Making Skills

While the program focuses on automating metric calculations, it also recognizes the need to develop analytical skills to evaluate the appropriateness of AI-generated outputs. Marketers will learn the significance of metrics, how to interpret KPIs like CPA, CVR, and ROAS, and systematically understand key concepts in digital advertising management.

Implementation Timeline

The program is designed to take a minimum of three months and is not intended for quick completion. It encompasses everything from auditing current operations and building infrastructure to creative production and nurturing decision-making skills.

Why Act Now?

Three pivotal thresholds are aligning, necessitating immediate action. Firstly, technological advancements have allowed AI agents to operate advertising systems and analytics through natural language. Secondly, the quality of creative output generated by AI has reached an acceptable standard for advertising. Thirdly, early adopters of AI-native operations are already creating competitive advantages in performance efficiency and volume. CORe believes that delaying action until the next quarter could mean missing out on critical benefits.

For more information, please contact us at CORe Contact.

About CORe Inc.

Founded in 2017, CORe Inc. specializes in developing versatile AI products designed to enhance productivity. Their flagship product, IrukaDark, rapidly handles mundane tasks like copy-pasting and data management to significantly improve efficiency in everyday PC tasks. For additional inquiries, please visit CORe Website.