Introducing the Innovative Yusuke Toyoma Signature Snowboard by Deus Ex Machina

A New Era in Snowboarding with Yusuke Toyoma Designs

The long-awaited moment has arrived for snowboarding enthusiasts! Deus Ex Machina introduces its first signature snowboard, designed by the renowned Japanese snow rider Yusuke Toyoma. This exceptional model, titled "YUSUKE TOYOMA DESIGNS," is now available for pre-order at the Deus Harajuku store. It represents a decade of expertise and innovation that Toyoma has amassed throughout his career with Deus, providing riders with the opportunity to have a truly personalized experience on the slopes.

A Testament to Craftsmanship and Individuality

The inception of this unique snowboard can be traced back to Deus's commitment to excellence in snowboarding, which began in 2014 when they introduced original powder boards in collaboration with Takuyasu Yoshikawa, known as "Tappy." Fast forward to this season, as Toyoma celebrates a milestone 10 years with Deus, he has meticulously crafted his signature board, melding his artistic sensibilities with the latest technologies in snowboarding.

What truly sets the Yusuke Toyoma snowboard apart is its unparalleled customization capabilities. Unlike standard products, this board is designed for riders to tailor their experience. The tail features a fish cut, integrated with a urethane resin that allows users to customize their riding feel. Should the rider wish to change their preference, they can easily re-cut the tail for a fresh sensation as their skills evolve.

Furthermore, the core material is sourced from the finest Echigo cedar from Uonuma, Niigata, making it not only lightweight but also incredibly responsive and flexible, thereby enriching the riding experience. Riders can choose from a soft, medium, or hard flex and can even request specialized adjustments like varying hardness between the nose and tail, length alterations of up to ±3 cm, and color selections for the top sheet. This is the opportunity to create a truly one-of-a-kind snowboard, tailored to perfectly suit the rider’s style.

Advanced Design Features for Optimal Performance

In terms of its structural design, the snowboard features a "rocker-camber construction" that utilizes camber underfoot and rocker at the nose. This design strikes an exceptional balance between speed, buoyancy, and maneuverability, making it accessible even to those who may lack confidence in their leg strength, including female riders.

For those eager to test this innovative equipment, the official online store provides the latest videos and detailed information about the board. This is your chance to experience a snowboard that breaks away from conventional standards—designed to push the envelope.

Special Opportunities for Customers

For everyone who places an order for this exclusive snowboard, there’s an exciting bonus: the chance to session with Yusuke Toyoma at this season's Deus Snowboard Demo. This experience will provide riders the opportunity to deepen their connection with the board that Toyoma passionately developed. Exact dates and locations for this special experience will be announced soon!

Discover the Spirit of Deus Ex Machina Harajuku

Nestled in the heart of Harajuku, the Deus Ex Machina flagship store embodies the brand's spirit. This is not merely a café or clothing store; it is a space infused with motorcycle culture, surfing, art, music, and an ethos of freedom. Visitors can enjoy a variety of activities alongside shopping for cycling and surfing gear.

Contact Information

Deus Ex Machina Harajuku
〒150-0001 Tokyo, Shibuya, Jingumae 2-32-5, Bpr Square Jingumae 1F & 2F
Tel: 03-6447-4949
Operating Hours:
1F Café: 9:00 AM - 8:00 PM
2F Shop: 11:00 AM - 8:00 PM
Note: Snowboards and surfboards are available on the 2nd floor. Open year-round.
For product inquiries, please contact the store directly.

Stay Connected with Deus

- Official Store: Deus Ex Machina Store
- Online Store: Deus Online Store
- Instagram: Deus Japan
- Cafe Instagram: Deus Cafe Tokyo
- Twitter: Deus Japan Twitter

As a brand, Deus Ex Machina—translated as "God from the Machine"—was born in Australia in 2006 and celebrates a culture that blends surfing, motorcycling, art, music, and fashion. With a mission to honor creative culture, it has garnered passionate fans across the globe. Experience a lifestyle that is much more than apparel and a café; it reflects the cultural essence of where it operates, delivered through their flagship stores in 12 countries worldwide.