Unprecedented Growth: How Arvo SEO Made a Remarkable Impact in One Year

In the current landscape where digital transformation (DX) is imperative for back-office operations in businesses, the competition among cloud services aimed at enhancing the efficiency of HR functions has intensified. A significant challenge in the IT sector, particularly for companies developing their own products, is the lack of dedicated marketing personnel. As a result, these companies must find creative ways to increase product visibility and acquire new customers with limited resources.

Baital Hikuma Inc. faced this exact issue as they struggled to promote their self-developed product, Arvo, which had no dedicated marketing staff. They sought assistance from Willgate Inc., and despite their inexperienced team, they embarked on a journey to internalize SEO. The outcomes of their efforts are notable: within one year, they were able to increase their monthly session count from approximately 1,000 to 20,000, achieving top rankings for key search terms, and generating numerous new business inquiries.

Challenges Before Implementation: Stagnation in Web Marketing

Baital Hikuma is an IT company specialized in contract development and self-developed business support systems. In July 2021, they launched Arvo as a cloud-based service designed to help HR personnel manage commuting routes accurately and optimize commuting allowances.

However, the company's system engineers were also tasked with sales, leading to a constrained human resource situation. They needed to adopt a pull marketing approach to acquire inquiries via the web, but without any internal knowledge of web marketing, their attempts to outsource landing page creation and implement pay-per-click advertising fell short of expectations. They found themselves stuck with declining results.

Actions Taken: Improving the Site Infrastructure and Producing Internal Expert Articles Using TACT SEO

To resolve these issues, Baital Hikuma chose Willgate as their partner. They implemented an internalization support plan utilizing "SEO Consulting" and "TACT SEO."

First, through SEO consulting, they integrated their landing pages, previously on separate domains, into their corporate website, which resulted in an initial surge in traffic. Next, to expand search traffic, they began creating informative articles using TACT SEO. For specialized topics related to tax law and labor standards, they ensured accuracy through thorough human verification, enabling even inexperienced marketers to produce high-quality articles efficiently.

Achievements Post-Implementation: Monthly Session Growth by Approximately 20 Times and Consistent New Business Inquiries

Quantitative results showed a remarkable increase in organic sessions from about 1,000 to 20,000 per month over one year. Simultaneously, they published around 40 articles that secured top 10 rankings for essential keywords related to commuting expenses. Prior to these efforts, there were months without any conversion or new inquiries; however, within four months of publishing articles, inquiry numbers began increasing steadily, leading to reliable new business opportunities each month.

The qualitative outcomes included the establishment of a self-sufficient system capable of managing keyword selection and ranking verification without dedicated personnel. Internal knowledge of SEO was successfully built, and individuals improved their skills, such as obtaining an IMA certification in web marketing.

Voice of the Responsible Person at Baital Hikuma

The spokesperson emphasized the importance of utilizing SEO tools for businesses recognizing their necessity yet struggling to implement them. They shared that their experience demonstrated even companies with zero knowledge could achieve significant results, showcasing TACT SEO as a cost-effective tool.

About TACT SEO: The Tool for Auto Extraction of SEO Challenges

TACT SEO is developed by Willgate based on insights from over 3,900 SEO consultations, designed to assist companies in ranking for targeted keywords. This tool is utilized by more than 10,000 companies aiming for effective SEO initiatives. The "Easy SEO Article Creation" feature automatically extracts necessary components to rank effectively from insights of top-ranking pages, allowing complete AI-generated article creation from headings to content. Recently, a feature for quick AI rewriting without membership registration was also released, allowing users to trial three articles for free.

Conclusion: Shifting Towards Self-Sufficiency in Marketing with TACT SEO

Baital Hikuma's journey exemplifies how leveraging modern SEO techniques like TACT SEO can transform a company's marketing efforts, significantly enhancing performance while freeing up vital resources and fostering skills development in-house.