Immerse Yourself in Trick 'r Treat's Groundbreaking Holographic Haunted House
As the spooky season approaches, immersive experiences are rising to new heights, with Verse Immersive introducing a first-of-its-kind attraction:
Trick 'r Treat: An Interactive Holographic Haunted House. This innovative experience combines augmented reality (AR) with the beloved Halloween film, allowing fans and newcomers to step into the eerie world of Trick 'r Treat and have their choices determine their fate.
What to Expect
This unique AR walk-through experience, powered by Enklu, invites guests to explore the chilling lore of Warren Valley, interact with iconic characters like Sam, and navigate through a series of haunting environments based on the film. The adventure is structured around the fundamental
Rules of Halloween, where breaking a rule could lead to spine-tingling consequences. The experience not only thrills but also engages guests in a narrative that evolves based on their interactions, from the candy they collect to the pumpkins they encounter.
Ray Kallmeyer, the Founder and CEO of Enklu, aptly summarizes this experience: “Fans aren't just watching a story, they're living it, with outcomes that hinge on their choices.” This innovative format merges cinematic storytelling with real-life decisions, creating a memorable night out for horror aficionados and casual fans alike.
The Journey Begins
Within the haunted house, guests will pass through four iconic scenes from the Trick 'r Treat universe. Starting at the neighborhood street, participants encounter atmospheric settings, including the eerie quarry, McKinley Woods, and Mr. Kreeg's infamous house. Each area is fully immersive, captivating visitors with its detailed environmental storytelling and dark humor, characteristic of the film.
Interactive Elements
One of the main attractions of this holographic experience is its dynamic “Rules” engine. As guests proceed through the house, their choices will directly affect what happens next—breaking a rule might trigger a scare, ensuring that no two visits will be the same. This aspect not only enhances reactivity but also allows each group to create their own unique story.
Comfortable AR Experience
Unlike virtual reality, which can sometimes induce motion sickness, this augmented reality setup allows guests to see the real world enhanced with holograms, ensuring a comfortable experience. This makes it ideal for those who are new to immersive attractions or have hesitations about virtual reality encounters.
Launch Details
This spooky season, the Trick 'r Treat holographic haunted house will launch across 15 U.S. markets, including cities like Albany, Austin, Beaumont, Chicago, and many more. With local pricing and dates varying by location, each venue aims to provide an exhilarating Halloween adventure.
For those eager to experience Trick 'r Treat in a way they've never imagined, this unique attraction promises to blend chilling fun with the beloved traditions of Halloween. For more information and to book your experience, visit
Verse Immersive's official website.
The Legacy of Trick 'r Treat
Originally released in 2007,
Trick 'r Treat has become a staple in Halloween entertainment, featuring intertwining stories and the lovable, spooky character Sam who serves as a reminder of Halloween's cherished traditions and rules. With decades of nostalgic value, the film continues to charm audiences, making the holographic haunted house a fitting tribute to its legacy.
This Halloween, prepare to be thrilled as Trick 'r Treat brings its darkly comic charm to life like never before. Whether you're a die-hard fan or just looking for a spooky evening out, the haunted house promises to deliver an unforgettable experience that celebrates the true spirit of Halloween.