PRophet Unveils AI Agentic Search, Transforming Influencer Marketing Discovery

AI Agentic Search by PRophet: Changing Influencer Marketing

On May 22, 2025, PRophet, a company under Stagwell Inc. (NASDAQ: STGW), announced a groundbreaking feature within its InfluencerMarketing.AI (IMAI) platform known as AI Agentic Search. This innovative tool aims to redefine how brands and agencies connect with influencers and creators in a conversational manner.

A New Era in Influencer Discovery

The AI Agentic Search tool fundamentally enhances the traditional influencer discovery process. By moving beyond mere keywords and basic filters, it introduces dynamic, almost conversational interactions that enable marketers to find creators with unprecedented speed and accuracy. This upgrade not only simplifies the search process but also enhances user experience, making it more intuitive and efficient.

PRophet has emphasized that AI Agentic Search is not merely a tool but an intelligent agent capable of grasping user intentions and preferences. "This is not just a search bar – it's an intelligent agent that understands what you're looking for and helps you discover the right creators in seconds," explains Eran Nizri, the Founder and CEO of IMAI. This new feature embodies a notable shift towards leveraging artificial intelligence to deliver real-time solutions catered to marketers’ needs.

Key Features of AI Agentic Search

1. Conversational Interface: Users can engage with the AI using natural language, allowing for queries such as, "Show me fashion influencers in Paris with high engagement on TikTok." This user-friendly interaction enables retrieval of accurate and real-time results without technical jargon.

2. Smart Filtering: The AI automatically applies relevant filters according to user inputs. This functionality reduces the cognitive load often associated with manual filtering, allowing users to focus on strategy rather than administrative tasks.

3. Memory and Context Awareness: By remembering previous searches and personal preferences, the AI refines its recommendations over time, enhancing personalization and user satisfaction.

4. Seamless Integration: The search feature is embedded within the IMAI platform, negating the need for extensive onboarding or training, thereby allowing users to start leveraging its capabilities immediately.

This integration of advanced AI features showcases PRophet's commitment to pushing the boundaries of influencer marketing technology, providing users with tools that enhance both efficiency and effectiveness in their campaigns.

Addressing Industry Challenges

The launch of AI Agentic Search comes shortly after IMAI's significant updates, which included an expanded 12-year brand safety look-back and advanced performance measurement capabilities. PRophet aims to address critical industry challenges with these innovations, focusing on precision and strategic insights in influencer discovery.

Aaron Kwittken, Global CEO and Founder of PRophet, remarked, "With Agentic Search, we're advancing PRophet's mission to empower communicators with smarter, more human-centric AI tools...It's about intelligent, predictive technology that can understand your goals and guide you to the right decisions in real-time."

The Future of Influencer Marketing

As the influencer marketing landscape evolves, tools like AI Agentic Search are positioned to empower brands, allowing them to move past conventional methods reliant on spreadsheets and intuition. The focus is shifting toward integrating AI as a fundamental component of marketing strategies, enabling informed, data-driven decision-making that can adapt to rapidly changing trends and audience expectations.

AI Agentic Search is now available to all users of InfluencerMarketing.AI. For marketers looking to improve their efficiency and effectiveness in influencer engagement, this innovation could signal a significant shift in how they approach their campaigns. Users interested in more information are encouraged to visit InfluencerMarketing.AI and PRProphet.

About PRophet

PRophet specializes in communications technology, offering a suite of AI-powered SaaS products designed specifically for PR and marketing professionals. With a focus on utilizing predictive, cognitive, and generative AI, PRophet aims to revolutionize media relations and influencer marketing industries by providing the tools necessary for effective engagement and analysis. Headquartered in New York City, PRophet has received multiple awards for its innovative solutions and continues to set benchmarks for excellence in the field.