#Japan #Subway #Hokkaido #Asahikawa

Exciting New Opening of Subway in Hokkaido

Subway, the well-known sandwich chain operated by WATAMI FAST CASUAL MANAGEMENT Co., Ltd., will open its 10th store in Hokkaido. The new location, named the "Asahikawa Station Front Mall Subway", is set to welcome customers on May 29, 2026. This strategic opening in Asahikawa city, right in front of JR Asahikawa station, marks a significant milestone for the brand in the region.

The Asahikawa Station Front Mall is a vibrant commercial facility that features an array of tenants, including a cinema, fashion outlets, and various lifestyle shops. Given its convenient location directly linked to the train station, the store is expected to attract a diverse clientele, from local residents to commuters and students traveling through the area.

One of the standout features of the upcoming Subway store will be its self-ordering system, designed to enhance customer convenience. For those who might feel pressured when ordering for the first time, this system offers an easy and comfortable way to customize their sandwiches at their own pace. Through clear on-screen guidance, even newcomers to Subway can enjoy creating their perfect sandwich without any intimidation. The team at Subway invites all customers, especially first-timers, to experience this exciting new ordering method.

As of May 2026, the Subway brand has been experiencing impressive sales growth, with existing stores achieving 67 consecutive months of increased sales. The opening of the Asahikawa location will bring the total number of Subway stores in Japan to 233, illustrating the brand's continued expansion and popularity.

Store Details

• - Opening Date: May 29, 2026
• - Address: 2-5 Miyashita-dori, Asahikawa, Hokkaido, 070-0030, 1F Asahikawa Station Front Mall
• - Operating Hours: 9:00 AM - 9:00 PM
• - Floor Area: 46.88 square meters
• - Seating Capacity: 5 seats

Store Features

• - Self-ordering system for a personalized experience
• - Digital menu boards for a modern feel

WATAMI FAST CASUAL MANAGEMENT is also currently seeking franchise owners to join their expanding Subway family. The concept of a Subway store utilizes a clean and safe cooking environment, free from fire and oils, which allows for a low investment and compact kitchen setup. Interested individuals can inquire by contacting the store development department via the information provided below:

• - Phone: +81-3-6423-6580 (Weekdays 10:00 AM to 5:00 PM)
• - Fax: +81-3-6423-6581
• - Email: [email protected]

Subway has a rich history that dates back to 1965 when Fred DeLuca opened the first store in Connecticut, USA, at the young age of 17 to save up for college. The original “sandwich shop” quickly gained fame for its customizable sandwich-making style, which has grown in popularity and is now present in over 100 countries worldwide. In Japan, Subway has been expanding since its first restaurant opened in Minato-ku, Tokyo, on March 25, 1992.

Each day, fresh bread is baked in-house, and the menu features premium ingredients like roast beef and shrimp avocado, accompanied by crisp vegetables, prepared with care by staff referred to as "sandwich artists." With the new Asahikawa store, Subway continues to adhere to its commitment to quality and customer satisfaction, promising to bring delicious, customized sandwiches to Hokkaido residents and visitors alike.