Merit Financial Advisors Expands Reach with Acquisition of AMP Wealth Management in the Midwest

Merit Financial Advisors Expands in the Midwest



Merit Financial Advisors, a prominent name in financial planning and wealth management, recently announced a significant strategic move through the acquisition of AMP Wealth Management. This partnership marks a notable expansion of Merit’s footprint in the Midwest, specifically adding a new office in Whitefish Bay, Wisconsin. With this acquisition, Merit adds approximately $365 million in assets under management, further solidifying its position in the financial services industry.

AMP Wealth Management, initially established to serve dental professionals, has successfully broadened its client base to include affluent individuals and small businesses. The firm is recognized for its distinctive dividend stock strategies, which have been substantiated by over 20 years of compliant performance tracking. By integrating these proven strategies into Merit's extensive investment platform, the partnership will enhance the service offerings available to both firms' clientele.

Dr. Jerome Mahalick, the founder of AMP and a notable board-certified prosthodontist, along with his dedicated team members Greg Mahalick, Jamie Breen, and Stacey Horn, will transition to Merit as Wealth Managers. Dr. Mahalick expressed his enthusiasm for the merger, stating that aligning with Merit allows AMP to access superior resources and technology, ultimately leading to enhanced service for clients. This collaboration signifies a shared commitment to preserving client-focused services while leveraging the strengths of both firms.

The acquisition of AMP is a pivotal moment for Merit, representing its thirty-ninth acquisition since receiving a minority investment from Wealth Partners Capital Group (WPCG) in December 2020. Recently, Merit also welcomed RCM Investments, which contributed an additional $281 million in assets and brought the firm’s first office to Utah. Through these strategic moves, Merit is not only growing but is also reshaping the financial advisory landscape.

Zachary and Josh Mersberger, Managing Principals and Partners at Merit, highlighted the benefits of this acquisition. They conveyed excitement about incorporating AMP's dividend-focused investment strategies into Merit's comprehensive offerings. The emphasis on client-centered service and sustainable investment practices underlines the fundamental values shared by both firms, positioning them to better meet the needs of their clients.

The completion of the merger on June 24, 2025, marks a new chapter in Merit’s expansion journey. While details regarding the financial terms of the transaction were not disclosed, the impact of this acquisition is poised to be significant. Not only does it announce a strengthened presence in Wisconsin, but it also reflects Merit’s commitment to delivering exceptional value to its clients.

Merit Financial Advisors is well-established in the wealth management landscape, operating over 40 offices across the United States. As of March 31, 2025, the firm managed approximately $15.96 billion in assets, comprising advisory, brokerage, and retirement accounts. Their mission extends beyond mere financial management—they aim to revolutionize the client experience by shaping the future of Registered Investment Advisors (RIAs).

On a larger scale, the acquisition aligns with the strategic goals of Wealth Partners Capital Group, a holding company that partners with leading wealth management firms to enhance operational capabilities and facilitate growth. As they continue to collaborate, the synergy created by such partnerships is expected to yield beneficial outcomes for all stakeholders involved.

In conclusion, the merger of Merit Financial Advisors and AMP Wealth Management represents a robust step towards expanding services and client engagement in the Midwest. This acquisition not only enhances Merrit's operational capacity but also underscores the significant potential for growth within the financial advisory sector, driven by a shared commitment to client success and innovative investment strategies.

Topics Financial Services & Investing)

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