The anticipation for the Rakuten GirlsAward 2025 Spring/Summer event has reached its peak, and one of the standout brands this year is none other than SAMANTHAVEGA, a vibrant clothing and accessory line under the umbrella of Samantha Thavasa Japan Limited. Known for their chic and contemporary designs, SAMANTHAVEGA debuted at this grand event held on May 3, 2025, in Japan, joining the ranks of this significant fashion and music gathering.
Based in Tokyo and led by President Koji Furuya, SAMANTHAVEGA continues to inspire confidence and individuality among young women with its theme, 'Girl, Lady It‘s me,' reflecting the notion of enjoying one's uniqueness and living the moment to the fullest.
With the event showcasing a plethora of trendy pieces, attendees were treated to a glimpse of the latest handbags and accessories that define the essence of the brand. From elegant tweed bags to fun, structured styles, here are some of the highlighted items featured on various celebrities at the event:
1.
Tweed Print Jewel Ribbon Shoulder Bag worn by Seira - Price: ¥18,700
2.
Wide Boston Bag presented by Chisato Yoshiki - Price: ¥18,700
3.
Tulle Heart-Shaped Shoulder Bag by Kanon - Price: ¥17,600
4.
Jewel Ribbon Handbag showcased by Miku Kanemura from Hinatazaka46 - Price: ¥20,900
5.
Logo Tape Canvas Handbag (Small) worn by Yuka Suzuki - Price: ¥17,600
6.
Ribbon Frill Handbag styled by Saya Tanizaki from ≠ME - Price: ¥23,100
7.
Quilted Studs Handbag (Small) presented by Ayaka Marsh - Price: ¥18,700
8.
Tweed Chain Handbag worn by Sakura Ogawa from Girls² - Price: ¥20,900
9.
Logo Tape Jacquard Handbag (Small) displayed by Sara Koizumi - Price: ¥16,500
10.
Front Buckle Shoulder Bag wore by Yurika Kobayashi - Price: ¥19,800
11.
Flare Ribbon Basket Bag styled by Maria Hayashi - Price: ¥18,700
12.
Accent Ribbon Shoulder Bag worn by Suzuka Hayasaki - Price: Unlisted
13.
Logo Tape Mini Boston Bag displayed by Karen Ohtomo - Price: ¥16,500
14.
Eternal Heart Quilt Handbag showcased by Yuki Yoda - Price: ¥22,000
The event not only served as a platform for SAMANTHAVEGA to unveil its latest creations but also allowed fans and fashion enthusiasts to connect with the brand in a vibrant atmosphere filled with music and creativity.
For those eager to explore the collection that was showcased at this major event, a detailed list of the featured items can be found
here, while the official SAMANTHAVEGA online shop is available
here.
Founded on March 10, 1994, SAMANTHAVEGA continues to uphold its reputation for sophisticated bag and jewelry design, making it a go-to brand for those seeking fashionable accessories that resonate with their personality.
In conclusion, the participation of SAMANTHAVEGA at the Rakuten GirlsAward 2025 Spring/Summer showcases not just their innovative designs but also their commitment to empowering women through fashion. With various exciting collections and diverse styles, this brand is definitely one to watch as it continues to make waves in the fashion scene.