Hisense TV Secures Global No. 2 Spot While Leading 100-Inch Television Market
Hisense TV's Global Ascendancy in 2024
In the competitive world of consumer electronics, Hisense has reaffirmed its prominence, securing the second spot globally in TV sales for the year 2024, according to data released by Omdia. With a staggering sales figure of over 29 million units, Hisense currently boasts a market share of 14%, marking its impressive sustained growth over the past seven years.
Hisense's exceptional performance has also been highlighted by its leading position in the large-screen television market, where it claims a global share of 19.8% in the 75-inch and above segment. This achievement cements its status as a major player amongst the industry's elite. Notably, in the lucrative 100-inch TV category, Hisense dominates the market with an impressive 58.8% share, while it holds a commanding 30.3% for 98-inch models.
The company’s success can be attributed to its commitment to peerless technology and a customer-centric approach. The TriChroma LED model, showcasing Hisense's most advanced technology, is a prime example of this focus. This 116-inch TV incorporates refined local dimming technologies based on RGB, elevating the viewer's experience with its AI-enhanced capabilities like AI Peak Brightness and AI RGB Local Dimming. Such technologies ensure real-time adjustments, providing vibrant and lifelike images that set new industry benchmarks.
Hisense continues to innovate, with artificial intelligence serving as a cornerstone of its advancements. These intelligent features not only elevate visual performance but also enhance energy efficiency, showcasing the brand’s devotion to sustainability.
The company’s strategic partnerships and investment in cutting-edge technology have further fortified its market position. Hisense TVs have also gained notable market shares in countries including Japan, Australia, South Africa, and Slovenia, underscoring the brand's international appeal.
Moreover, by focusing on customer satisfaction and technological advancement, Hisense has positioned itself to effectively navigate and lead in the increasingly competitive global market. The brand is poised for sustained growth as it continues to cater to evolving consumer demands and set new standards in home entertainment.
With nearly 160 countries under its belt, Hisense's expansion into multimedia products and smart systems places it at the forefront of the global consumer electronics landscape. As the company continues to thrive, enthusiasts and consumers alike can expect an ongoing commitment to innovation, quality, and customer experience, marking it as an indisputable leader in the electronics sector.
Hisense is not just a brand; it represents a significant evolution in consumer electronics, and its journey is far from over.