#Japan #Osaka #dental care #Interdental Brush #G・U・M

Introducing the G・U・M L-shaped Interdental Brush: A Revolution in Oral Care

G・U・M, a brand renowned for its commitment to oral health since its inception in 1989, has launched a groundbreaking interdental brush, the "G・U・M L-shaped Interdental Brush (S/M size)". Scheduled for release on September 24, 2025, this innovative product promises to transform the way we manage our dental hygiene.

Unique Design for Enhanced Cleaning

The standout feature of this new brush is its unique shape, enabling the bristles to fit snugly into the spaces between teeth. With bristle lengths at the center 1.5 times longer than existing products of the same size, the L-shaped brush is specifically designed to efficiently reach and remove plaque from even the widest interdental spaces and behind the teeth. It effectively tackles the dental plaques that can lead to periodontal disease, which are a significant concern for many.

This development comes at a time when awareness surrounding oral care is at an all-time high. Data reveals a notable increase in the use of interdental cleaners such as brushes and floss, rising from 44% in 2017 to an anticipated 56% in 2024. However, a survey by G・U・M indicates that over half of the users are concerned about plaque residue in wider gaps between teeth. Many spend extra time maneuvering traditional brushes in these spaces, especially those with dental implants or bridges. They express a strong desire to maintain their existing teeth and minimize any leftover plaque effectively.

Recommendations from Dental Professionals

In line with these findings, G・U・M conducted a study involving dental professionals, revealing that 86 out of 100 dentists would recommend the new interdental brush, primarily for its ability to thoroughly clean between teeth while being easy to insert and maneuver.

To further introduce this innovative product, G・U・M will conduct a promotional sampling campaign, distributing over 100,000 samples upon launch. This initiative aims to allow individuals to experience the superior cleaning capabilities of the G・U・M L-shaped Interdental Brush first-hand.

Features of the New Interdental Brush

1. Unique Bristle Length: Compared to similar existing products, this brush features bristles that are 1.5 times longer in the central section, ensuring effective cleaning in hard-to-reach areas.
2. Triangular Bristle Design: It incorporates uniquely developed triangular bristles to effectively scrape away debris in interdental spaces.
3. Antibacterial Bristles: Designed with hygiene in mind, this brush uses antibacterial bristles to reduce the risk of plaque retention.
4. Perfect for Implants and Bridges: Ideal for cleaning around areas prone to plaque buildup, including implants and bridges.
5. Gentle on Gums: With soft and flexible bristles, it ensures a gentle experience for users' gums.

G・U・M's Commitment to Oral Health

As part of its ongoing mission to combat periodontal disease and promote oral hygiene, G・U・M is dedicated to enhancing the healthy lifespan of both teeth and gums. The brand continually seeks to educate the public about the importance of effective plaque removal, which is critical for preventing the onset of periodontal disease.

About G・U・M and Sunstar Group

The G・U・M brand is established under Sunstar Group, a company that oversees a diverse range of health and consumer products globally. The group emphasizes the connection between oral health and overall well-being, continuously delivering new products, services, and knowledge aimed at prolonging healthy life spans.

As we venture into an era where people are living longer, G・U・M is committed to fostering a culture of oral care that supports not just dental health, but holistic well-being. They aspire for everyone to enjoy their lives to the fullest, maintaining their ability to eat, converse, and share smiles for years to come.

For inquiries about the new product, customers can reach out to the Sunstar Customer Support Center at 0120-008241, available Monday through Friday.

Stay tuned for more exciting updates and tips on maintaining optimal oral health with G・U・M's innovative products.