APAMAN's Exciting Dance Project Showcases Mie Prefecture's Charm Through Social Media

The 24th Dance Project of APAMAN: Mie Edition

APAMAN Corporation, renowned for its leadership in the rental housing brokerage sector, is proud to announce the 24th edition of its popular dance project, which aims to promote the charm of all 47 prefectures in Japan. Starting October 15, 2025, the Mie Edition will highlight the area's cultural richness through a dynamic dance performance starring the company's mascot, bear-kun.

Background and Objective

With the goal of revitalizing local communities and showcasing the unique characteristics of each prefecture, this initiative encourages residents to take pride in their heritage. The colorful performances feature bear-kun dancing against backdrops of iconic landscapes and regional specialties, thereby raising awareness and appreciation for the local culture.

This initiative aligns with the Sustainable Development Goals (SDGs), specifically Goal 11, which focuses on making cities and human settlements inclusive, safe, resilient, and sustainable. Additionally, by harnessing social media for visibility, it aims to contribute to economic growth and fulfilling Goal 8, which emphasizes decent work and economic growth.

Expressing Mie Prefecture's Culture Through Dance

The Mie Edition will present a vibrant dance that reflects the traditional culture and oceanic bounty of the Ise-Shima region. The choreography includes movements inspired by local traditions and natural beauty, such as gestures mimicking a bow at Ise Shrine, the art of grilling fresh Ise shrimp, and steps that imitate the waves of the sea. This creative expression aims to spread smiles and foster a sense of community pride among viewers.

The specific dance steps of bear-kun’s routine include:
1. Up and down
2. Up and down
3. Turn right
4. Pose
5. Turn left
6. Pose
7. Face forward
8. Squat down
9. Attention!

Promoting the Allure of Life in Mie

Mie Prefecture is characterized by its harmonious blend of nature and history, with landmarks such as Ise-Shima, Toba, and Kumano. This region boasts beautiful ria coasts and fresh seafood, making it not only a destination for tourists but also an attractive place for living. With a serene environment suitable for raising children and facilitating telecommuting, Mie has become increasingly popular among those considering relocation.

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About APAMAN Corporation

APAMAN Corporation, managed by President Yamazaki Kai, operates under EL CAMINO REAL Corporation and boasts the largest number of franchise stores in Japan specializing in rental brokerage. More details about the company can be found on their corporate website.

For information on career opportunities at APAMAN, visit their job portal.

About EL CAMINO REAL Corporation

As the parent company of the APAMAN Group, EL CAMINO REAL oversees over 20 affiliated companies, focusing on rental management services and technological solutions supporting real estate services. Additional information can be seen on their website.

For inquiries regarding this project, please contact the APAMAN Corporation PR team at their Tokyo office: 0570-058-889.

For more updates and media releases from APAMAN Group, check out their news page.