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The New Brit Veggies Collection by Jo Malone London

Jo Malone London, the renowned British fragrance brand, is set to launch its new Brit Veggies Collection on June 17, 2026, with a special preview available starting June 5. This collection celebrates the unadorned beauty inspired by the charm of British gardens, where vibrant vegetables thrive in carefully tended home plots. To add an element of whimsy to this launch, Jo Malone London is collaborating with the delightful Tiny Chef to create engaging content showcasing the collection's key vegetables in a playful manner.

Inspiration from English Gardens

In the UK, well-kept gardens are a familiar sight, exuding quiet pride and structured beauty. They remind us that daily care yields fruitful rewards. The essence of nature’s simple yet surprising beauty is palpable in these spaces. Jo Malone London’s Veggie Collection draws inspiration from this intimate connection with the earth, transforming it into an aromatic journey. Even those living in the heart of London cherish their small gardens and herb planters, nurturing their green thumbs and fostering a bond with nature.

The collection captures the essence of charming discoveries in a home garden, such as the striking color of freshly unearthed crimson beets, the velvety curves of butternut squash, and the faintly sweet aroma released when one brushes against carrot greens. By blending unexpected elements derived from the bounty of the earth and the vitality of plants, this collection brings nature’s beauty to life through scent.

Introducing the Fragrances

The Brit Veggies Collection features three unique colognes:

1. Scarlet Beetroot Cologne (30mL - ¥12,430 including tax)
- Inspired by the vibrant crimson hue of beets, this fragrance combines the jolt of blackcurrant with a patchouli accent, creating lively fruity notes.
- Top Notes: Blackcurrant
- Heart Notes: Beetroot
- Base Notes: Patchouli

2. Velvety Butternut Cologne (30mL - ¥12,430 including tax)
- This scent captures the smooth texture of butternut squash, blending creamy notes with warm tonka bean and patchouli, resulting in a comforting woody gourmand fragrance.
- Top Notes: Ginger
- Heart Notes: Butternut Squash
- Base Notes: Patchouli

3. Carrot Blossom Cologne (30mL - ¥12,430 including tax)
- Inspired by the delicate sweetness of carrot blossoms, this fragrance harmonizes light sweetness with orange flower and white musk for a fresh floral scent.
- Top Notes: Fennel
- Heart Notes: Carrot Blossom
- Base Notes: Patchouli

Additionally, the collection will include home fragrances and bath & body items inspired by the garden theme, such as the refreshing Tomato Leaf Hand Wash, along with the limited edition Green Tomato Vine candle and diffuser.

• - Tomato Leaf Hand Wash (250mL - ¥8,250 including tax): Enriched with natural glycerin and meadowfoam seed oil, this hand wash gently cleans and nourishes the skin while enveloping your hands in the fresh scent of tomato leaves.
• -Green Tomato Vine Candle and Green Tomato Vine Diffuser (350mL - ¥34,760 including tax): Two delightful decorative home items that will enhance your space with their unique fragrance.

These scents evoke memories of summer, reminiscent of warm mornings opening kitchen windows wide to let in the light and air, offering moments of serene relaxation.

Special Content with Tiny Chef

The upcoming special content featuring Tiny Chef will humorously showcase the vegetables that inspire the Scarlet Beetroot, Velvety Butternut, and Carrot Blossom fragrances. Join Tiny Chef as he brings these ingredients to life, celebrating their colors, unique characteristics, and the natural beauty they possess through his distinctive perspective. This content embodies the playful spirit, creativity, and quintessentially British wit that Jo Malone London holds dear.

Availability

The Veggie Collection will be available in limited quantity and for a limited time, with an early launch on June 17, 2026, at Hankyu Umeda Main Store, followed by a nationwide release on June 24, 2026.

• - Scarlet Beetroot Cologne: ¥12,430
• - Velvety Butternut Cologne: ¥12,430
• - Carrot Blossom Cologne: ¥12,430
• - Tomato Leaf Hand Wash: ¥8,250
• - Green Tomato Vine Candle: ¥21,120
• - Green Tomato Vine Diffuser: ¥34,760

Available at Jo Malone London Daikanyama, Harajuku, Takanawa, and Roppongi, as well as the official online shop.

About Jo Malone London

Since its inception in 1994, Jo Malone London has crafted simple yet elegant scents suitable for any occasion. Acquired in 1999 by Estée Lauder Companies, it is now known worldwide as a hallmark of innovative fragrances and British style.

Follow on Instagram: @JoMaloneLondon
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