Your Event Solutions Transitions to ALTOUR: A New Era for Global Business Travel

In an exciting development for the business travel industry, Your Event Solutions (YES) has officially rebranded as ALTOUR. After 25 years of building a reputation as a trusted specialist in meetings and events, YES has merged its expertise with ALTOUR's award-winning business travel management. This shift marks a significant evolution, allowing ALTOUR to better serve a diverse array of client needs across event management and corporate travel.

The transition was celebrated with an event at The Langham, London, on September 11, commemorating YES’s 25th anniversary. Gabe Rizzi, President of ALTOUR, emphasized the continuity of the excellent service and dedication to client relationships that YES has been known for throughout its history. "While the name changes, the passion for creativity and care for our clients remain unchanged," Rizzi noted.

Going forward, clients will experience expanded capabilities, from managing intricate corporate travel programs to executing every phase of an event—from strategic planning to post-event reconciliation. The amalgamation of YES’s creative approach with ALTOUR’s scalable resources positions the brand favorably in meeting a broad spectrum of client requirements. Multi-faceted service offerings become more cohesive, providing enhanced oversight and management.

"We are committed to maintaining the extraordinary service YES was known for, now magnified by ALTOUR's global presence and resources. Our clients can expect the same personal touch they've grown accustomed to, but with added value from our extensive network and technology," added Rizzi.

To better facilitate these integrated services, ALTOUR iQ has been introduced—a data analytics and connected intelligence platform. This tool will streamline processes across event management, providing real-time visibility into budgets, planning, and the overall impact of events. The platform aims to simplify client experiences by merging all segments of event management into one holistic view, thereby affording clients better financial control and strategic insight.

Sue Gill, the founder of YES, expressed pride in the legacy of the company she established 25 years ago. She emphasized the importance of understanding client needs and personalizing the services offered. "It was always about connecting with people and understanding their aspirations and the moments that matter to them," Gill stated. "This core belief will continue to define our business as we grow within ALTOUR."

As the newly formed ALTOUR celebrates this fresh chapter of business, the Halifax office will retain its importance as a center of operations, preserving the culture and expertise that YES fostered. The integration into a larger international framework will enhance the capacity to manage all aspects of business interactions—from facilitating travel arrangements to organizing impactful events.

ALTOUR’s rebranding is not just a name change; it represents a strategic move to broaden the scope of services while continuing the dedication to client relationships. As a global leader in corporate travel management, ALTOUR is dedicated to delivering tailored solutions that allow clients to effectively represent their brands, enhancing the value derived from every interaction.

With a solid footprint in over 90 countries, ALTOUR aims to refine travel management, ensuring processes are not only smart and efficient but also suited to meet individual client requirements. Being part of the Internova Travel Group, noted as one of the top corporate travel management firms, allows ALTOUR to blend its global depth with local insights.

To stay updated on their expanding services, clients can visit their website at altour.com or connect with them on LinkedIn. As ALTOUR embarks on this journey, the commitment remains to provide an unparalleled blend of creativity and care—ensuring that both the scale and personal touch of the service landscape meet the evolving demands of modern business travel.