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Iris Powered by Generali's New Insights on Cybersecurity and Identity Protection

In today's digital age, understanding how different generations perceive online security is crucial for developing effective identity protection solutions. Iris Powered by Generali, a prominent provider of identity and cybersecurity solutions, has taken a significant step in this direction by launching its ICC Perspectives Series. This series, filled with insightful data derived from their comprehensive ICC Survey, aims to equip organizations with essential demographic insights to enhance their cybersecurity measures.

The first report titled “Identity Protection Perspectives Across Generations” has recently been made available, showcasing profound generational differences in perceptions of and responses to digital threats. As noted in the report, Baby Boomers, who can potentially be seen as digital novices, have the lowest feelings of security when online, with only 17% indicating that they feel “very secure.” In stark contrast, younger generations, specifically Gen Z and Millennials, report feeling significantly more secure, with 34% and 35% respectively expressing high levels of security during internet use.

Interestingly, while Gen Z appears to be more confident about their online safety, they are surprisingly less inclined to take necessary actions following a data breach. The report highlights that only 62% of Gen Z respondents would take proactive steps if notified of a breach, compared to 80% of Baby Boomers and 72% of Gen X participants who indicated a strong likelihood to act swiftly.

“Identity protection isn't one-size-fits-all, and this new data makes that very clear,” said Paige Schaffer, CEO of Iris Powered by Generali. She emphasizes the importance of recognizing the varied priorities and vulnerabilities across generations. From Gen Z's digital fluency to Baby Boomers' quick decision-making in crises, these differences are critical in tailoring protection strategies.

When discussing tools for fraud prevention, the report noted that younger Americans generally prefer modern identity protection technologies. They tend to turn towards VPNs and application-based tools that allow greater control over their personal data. On the other hand, Baby Boomers gravitate towards traditional methods such as credit monitoring services, favoring continuity in monitoring their information.

Moreover, the report examined consumer trust levels in corporations that hold personal data. An overwhelming 79% of Baby Boomers expressed trust towards large corporations and digital platforms for data management, whereas a comparative 72% of Gen Z respondents felt less inclined to place trust in such entities. This highlights a significant shift in trust dynamics, where younger consumers are increasingly skeptical, necessitating companies to work diligently to build and maintain that trust.

Following the launch of this initial report, Iris has announced plans to release additional installments of the ICC Perspectives Series throughout 2025 and into 2026, each providing deeper insights into demographic variations revealed by the ICC Survey data. These forthcoming reports are expected to continue shedding light on how diverse age groups navigate the complexities of identity protection.

To explore the first report, “Identity Protection Perspectives Across Generations,” and obtain valuable insights into identity protection trends, visit Iris's official site.

In conclusion, Iris Powered by Generali is at the forefront of addressing identity and cybersecurity issues, understanding that the nuances between generations can significantly impact the design and implementation of effective protective measures. By focusing on these insights, they are dedicated to meeting individuals' diverse security needs in an increasingly digital world.