OKULAB Unveils New Concept of Coin Laundry and Café in Tokyo

A New Era of Laundry Experience: Shirofuwalandry Eifukucho Kitaten

On July 18, 2025, OKULAB Inc., led by CEO Jun Kubota and located in Shibuya, Tokyo, proudly opened its latest venture, "Shirofuwalandry Eifukucho Kitaten" in the Suginami Ward. This innovative facility marks the fifth establishment of OKULAB's renowned laundry brand, Baluko Laundry Place, and was meticulously designed by the company itself, overseeing everything from equipment selection to the interior and signage design.

Merging Laundry with Leisure

"Shirofuwalandry Eifukucho Kitaten" is not just a coin laundry; it is a revolutionary space that redefines the laundry experience. OKULAB has uniquely blended the laundry services with an inviting café environment, allowing patrons to enjoy a warm cup of coffee and the famous "Shirofuwabagel" while they wait for their laundry. Designed with a focus on comfort and usability, this space aims to make laundry day an enjoyable and relaxing part of one’s routine. Whether visitors are doing laundry or simply looking for a cozy place to unwind, this laundromat-café hybrid seeks to create a welcoming atmosphere for all.

Premium Products for the Ultimate Laundry Experience

At the heart of this new establishment is OKULAB’s specially developed original detergent and fabric softener, named "Peu" (ピウ). This product is crafted from plant-based synthetic surfactants and natural pure soap components, ensuring that clothes come out impeccably clean, free from residue that can cling to fibers. Additionally, "Peu" embodies a nearly neutral pH, enhancing its gentle and effective cleaning power without colorants or fragrances.

For those concerned about washing delicate items like down comforters, the laundromat offers a distinctive "Down Comforter Course" within its washing and drying machines. This advanced program addresses the common challenge of washing down items, which tend to float in water during traditional cleaning methods. By incorporating a pre-wash step, the detergent and water penetrate deeply into the fabric, ensuring a thorough and even wash.

Store Details

- Store Name: Shirofuwalandry Eifukucho Kitaten
- Address: 3-13-17 Izumi, Suginami, Tokyo
- Hours: Open 24/7, all year round
- Opening Date: July 18, 2025, at 10:00 AM

The Vision of OKULAB

Since its inception in 2016 with the mission to create a new laundry culture, OKULAB has developed approximately 300 coin laundry outlets under the Baluko Laundry Place brand and its partners. Despite Japan having a near 100% washing machine penetration rate in households, the demand for large commercial-grade laundry solutions has been increasingly recognized. The changing landscape highlights the crucial social role of coin laundries, especially given the rise in need for washing larger items like down comforters.

As the company continues to evolve, OKULAB remains committed to exploring more enriching laundry solutions, ensuring satisfaction and continued patronage from customers across the nation.

For more information, visit:
Baluko Laundry Place
Laundry OUT
For press releases from OKULAB, check here.

In sum, Shirofuwalandry Eifukucho Kitaten promises not just a place to wash clothes, but a space to enhance everyday lives through an enjoyable and modern approach to laundry.