Planet Fitness Celebrates Successful Community Engagement with Flexing for Good™ Initiative

Planet Fitness: A Commitment to Community



As one of the largest and fastest-growing fitness center operators in the world, Planet Fitness has always prioritized its impact on local communities. This fall, it proudly celebrates the success of its annual volunteer initiative, Flexing for Good™. Throughout the year, the initiative has brought together team members and franchise operators from across North America, encouraging them to give back and make a positive difference in their neighborhoods.

Record Volunteer Hours Served


In 2025, Planet Fitness team members and franchise partners dedicated over 1,350 hours to community service. More than 900 individuals from over 670 clubs in the United States and Canada participated, benefiting nearly 200 local organizations. This year’s events demonstrated profound engagement, with participants representing over 11 franchise groups. These efforts highlight how deeply intertwined Planet Fitness is with the fabric of local communities.

Among the many nonprofits supported were influential organizations such as the Boys & Girls Clubs of America, the Blue Ocean Society for Marine Conservation, and St. Jude Children's Research Hospital. Additionally, local food banks, schools, animal shelters, and hospitals all benefitted greatly from the outreach efforts made possible by Flexing for Good™.

Volunteer Activities Highlighted


The contributions made through the Flexing for Good™ initiative came in various forms, reflecting the diverse needs of the communities served. Notable volunteer activities included:

  • - Animal Rescue League of New Hampshire - Team members participated in outdoor maintenance projects, ensuring the facilities were well-kept and welcoming.
  • - Blue Ocean Society for Marine Conservation - Volunteers removed over 32 pounds of litter from Hampton Beach, promoting environmental conservation and awareness.
  • - Boys & Girls Clubs of Greater Salem, New Hampshire - Hosted fitness challenges, engaging 160 youth members in physical activities that empower healthy living.
  • - Hire Heroes USA - Offered virtual career support for veterans, including mock interviews and resume workshops to guide their transitions to civilian life.
  • - New Hampshire Food Bank - Helped sort more than 4,570 pounds of food, translating into over 3,000 meals provided to families in need.
  • - Rosie's Place - Provided meals to women facing poverty and homelessness at their Boston facility.
  • - Second Harvest Food Bank - Processed generous food donations to deliver 17,000 meals to families in Central Florida.
  • - St. Jude Children's Research Hospital - Through heartfelt initiatives, volunteers created cards of encouragement for pediatric patients nationwide.

Ongoing Commitment to Community


Not stopping with the Flexing for Good™ initiative, Planet Fitness also has a year-round commitment to community engagement, particularly through its partnership with the Boys & Girls Clubs of America. Since the inception of the Judgement Free Generation® initiative in 2016, the fitness chain has contributed over $10.7 million to foster youth well-being across the nation. The annual fundraiser for these clubs wrapped up successfully, continuing to inspire a judicious future for America’s youth.

McCall Gosselin, Chief Corporate Affairs Officer, emphasized the organization's dedication: _“At Planet Fitness, we’re dedicated to positively impacting where we live and work. Our annual Flexing for Good™ initiative provides our team members and franchisees the opportunity to uplift and connect with communities.”_

CEO Marco Abreu from the Boys & Girls Club recognized Planet Fitness's vital role in their mission: _“Planet Fitness continues to be an incredible partner in inspiring our kids to lead active, healthy, and confident lives.”_

In conclusion, Planet Fitness has demonstrated through the Flexing for Good™ initiative that fitness is not solely about individual health, but encompasses a broader commitment to community betterment. Their ongoing efforts prove that making a positive impact is just as important as achieving fitness goals.

For more information about Planet Fitness and its purposeful initiatives, visit planetfitness.com/pf-purpose.

Topics Health)

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