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MAISON ICHI's Exciting New Line of Breads

On August 24, MAISON ICHI proudly presents the second phase of its bakery renovation, focusing on the rich and savory essence of traditional rustic breads. The main theme, "A deeper appreciation for the simplicity of bread," emphasizes the use of ingredients such as

Kouji and High Water Content in crafting fresh, irresistible flavors. This new series centers around the renowned Rustic bread, allowing patrons to experience the natural sweetness and inviting aroma. MAISON ICHI's aim is not just to create visually appealing bread but to develop loaves that will have you saying, "I want more!" after each bite.

The Journey of Creating Kouji-Based Bread

The introduction of Kouji in the bread-making process marks a significant evolution for MAISON ICHI. Development of Kouji-infused bread began nearly a year ago, driven by the desire to harness Kouji's fermentation powers. The goal was to produce a loaf that maintains a crispy exterior while delivering a moist and chewy interior.

However, incorporating Kouji into the dough proved to be a delicate task. Factors such as fermentation rates, moisture content, temperature, and baking times all play pivotal roles in achieving the desired result. Subtly adjusting any one variable could drastically alter the dough's consistency, rise, texture, or aroma. Particularly with high hydration dough, the nuances require careful handling, and there were many instances where the outcome didn't match expectations.

Through multiple iterations of testing and refining—experimenting with ingredient ratios and adjusting fermentation parameters—the team finally reached a remarkable breakthrough with this latest renovation. The bread featuring Kouji emerges imbued with a subtle depth of flavor and gentle sweetness. When baked to perfection, each loaf boasts a crisp crust while retaining a wonderfully moist and chewy crumb.

MAISON ICHI offers a diversified selection of new Kouji-based breads in this renovation. Here, the spotlight shines on Rustic Bread highlighted by this careful craftsmanship.

The Star of the Second Renovation: Rustic Bread

Rustic bread, translating to a “simple” style in French, embodies a straightforward approach to baking. Using minimal ingredients, this bread allows the flavors and textures of the dough to shine through. By combining traditional methods with Kouji and high hydration processes, MAISON ICHI's rendition of rustic bread achieves an enticing balance of crispness on the outside and softness on the inside.

This rustic bread can be enjoyed as is, lightly toasted to enhance the crust, or paired with butter and jam. It adapts perfectly to various dining occasions from breakfast to lunch, complementing any lifestyle with its versatility.

Here's a closer look at some of the standout offerings:

1. Kouji Salt Rustic

Price: 378 JPY (tax included)
With Kouji enhancing the natural flavors, this rustic bread delivers a moist texture and inviting sweetness contrasted by a deliciously baked crust. Enjoy the rich taste of wheat and fermenting notes with every bite.

2. Rustic Boule

Price: 486 JPY (tax included)
This whole-sized rustic bread, powered by Kouji, has a solidly baked, crispy exterior and a moist, chewy interior. Savor it plain, or use it to create delightful culinary combinations.

3. High Water Content Caprese Rustic

Price: 486 JPY (tax included)
Imagined from the Italian classic, this rustic bread brings together sun-dried tomatoes, basil, and mozzarella within a Kouji-infused high hydration dough. A tempting symphony of flavor, this bread can be enjoyed on its own or heated for an even more delightful experience.

4. High Water Content Fig Pistachio Rustic

Price: 486 JPY (tax included)
This unique loaf features dried figs and pistachios, demonstrating how moisture-rich dough combined with Kouji creates a wonderful depth of flavor. Each bite reveals the sweet fig notes harmonizing with the nutty undertones.

More Than Just Rustic Bread

Beyond the rustic focus, MAISON ICHI's second renovation introduces other delightful treats:

5. Fleur de Pistachio

Price: 583 JPY (tax included)
This croissant is topped with a luscious pistachio cream and dried figs, marrying the lightness of croissant with the rich flavors of its toppings.

6. Honey Cream Cheese Sandwich

Price: 486 JPY (tax included)
A luxurious combination of cream cheese, honey, and nuts creates a sandwich bursting with rich, nutty flavors and sweet-tart hints.

7. Gentle Baguette Fruity

Price: 410 JPY (tax included)
This baguette is filled with six varieties of nuts and dried fruits, offering a different flavor experience with every bite. A delightful journey of taste awaits.

Try the New Trial Set

Accompanying this renovation is an updated Trial Set, featuring five varieties for customers to taste. This beloved set includes the Kouji Salt Rustic, fig and cream cheese blend, a chestnut and caramel loaf, and more. Available at a limited time introductory price of 1,501 JPY from August 24-31, this set invites guests to discover their favorites with their unique textures and combinations.

Release Details:

• - Release Date: Second Phase, August 24, 2026.
• - Available Locations: MAISON ICHI Nishimagome, Kyodo, and Tokyu Food Show Edge.
• - Note: Availability may vary by location. Limited quantities apply; products are available while supplies last.

As MAISON ICHI moves forward from the first to the second phase of this renovation, the goal remains the same: to create bread that can be enjoyed daily, enriching everyday moments. The classic offerings become even more delightful, while new additions provide fresh discovery. MAISON ICHI continues practicing craftsmanship that links the selection of bread to the satisfaction experienced after the last bite.

For more information or inquiries, visit MAISON ICHI’s website: MAISON ICHI.