MoonSwatch Tour
2025-04-25 02:00:23

Swatch MoonSwatch Tour Returns to Miyagi in Special Golden Week Event

Swatch MoonSwatch Tour Returns to Miyagi!



The Swatch MoonSwatch Tour is making its much-anticipated return to Miyagi Prefecture, bringing the excitement of the Bioceramic MoonSwatch collection to the Kawamachi Terrace Yuriage on May 3rd and 4th, 2025. This two-day event coincides perfectly with Japan's Golden Week, offering fans an unparalleled opportunity to engage with the celebrated collection amidst the serene riverside setting of Yuriage.

Swatch has been on an innovative mission, collaborating with OMEGA to create the Bioceramic MoonSwatch collection, designed to honor the historic achievement of humanity – landing on the moon. Each model in the collection is inspired by celestial bodies, featuring unique designs and stories that have captivated global audiences since their release in 2022. This collection is only available in select Swatch stores in Japan and is not offered online, making the MoonSwatch Tour an essential event for enthusiasts to experience the collection up close.

The event will feature a charming tour vehicle – a classic FIAT 500, born in the same year as the OMEGA Speedmaster in 1957 – adorned with the MoonSwatch. Since its launch in Switzerland in the summer of 2022, this iconic car has traversed various locations in Japan, reaching areas without Swatch stores and creating a special connection with local communities.

During the two days at Kawamachi Terrace Yuriage, visitors will have the chance to immerse themselves in the alluring world of MoonSwatch.

Event Details:
Location: Kawamachi Terrace Yuriage, 1 Chome-6 Yuriage Chuo, Natori City, Miyagi
Dates: May 3rd (Saturday) & 4th (Sunday), 2025
Time: 10:00 AM - 5:00 PM each day

Purchase Information:
  • - No advance tickets or reservation system; entry will be on a first-come, first-served basis.
  • - Each visitor is limited to purchasing one item per day.
  • - Due to limited stock, items may sell out quickly or selected colors may not be available.

Swatch has exciting surprises planned for future locations, so stay updated by following their official SNS for the latest information. Don’t miss out on this extraordinary experience!

Official Website: Swatch
Instagram: Swatch Japan Official
X (formerly Twitter): Swatch Japan X

What is MoonSwatch?



The Bioceramic MoonSwatch collection represents a creative tribute to the legendary OMEGA Speedmaster Moonwatch, the first watch to reach the lunar surface. Launched in 2022, this collection combines the essence of the Speedmaster with Swatch's distinctive and innovative approach to create a line of chronographs that captures the marvel of celestial bodies.

The Bioceramic material used in this collection is a patented blend developed by Swatch. It consists of two-thirds high-end ceramic and one-third bio-based material derived from castor oil, offering a luxurious matte finish, exceptional durability, and a comfortable fit.

Since its founding in 1983, Swatch has continually disrupted the watch industry with impactful designs and creative innovations. With pride in their legacy, Swatch remains dedicated to surprising their customers, reflecting current trends while staying true to their roots as a brand that values uniqueness and creativity in every timepiece.


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Topics Consumer Products & Retail)

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