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Broadridge and Crypto.com: A Strategic Partnership in Crypto Order Routing

In a significant move for the financial technology sector, Broadridge Financial Solutions Inc. has announced its partnership with Crypto.com, paving the way for enhanced cryptocurrency order routing capabilities via the NYFIX network. This integration is particularly momentous as it marks the first time NYFIX has been integrated with a cryptocurrency trading platform in Asia, broadening the horizon for brokers and traders within the digital asset space.

Expanding Access to Digital Assets

As digital asset interest surges globally, Broadridge recognizes the importance of providing its clients with access to emerging financial instruments. The collaboration with Crypto.com demonstrates Broadridge’s commitment to facilitating access to cryptocurrencies while ensuring operational compliance and resilience. George Rosenberger, Senior Vice President at Broadridge, emphasized that this integration allows Crypto.com's users to interact with NYFIX Marketplace, bridging traditional and digital asset trading seamlessly.

Reliable Infrastructure

This partnership enables users already utilizing the NYFIX network to route crypto orders to Crypto.com effortlessly. The integration promises to maintain the reliability and transparency that users expect from their trading activities. With Crypto.com offering extensive liquidity and low-latency trading functions, this collaboration is poised to enhance the trading experience for many users.

A Mutual Benefit

Eric Anziani, President and Chief Operating Officer of Crypto.com, expressed enthusiasm for the partnership, highlighting how it connects them with a trusted global network that has been instrumental for leading financial institutions. This integration not only fortifies Crypto.com’s ability to serve professional trading firms but also aids in amplifying their presence in crucial global markets.

Standardized Workflows

The technological merger aims to deliver standardized, secure, and interoperable trade workflows. By doing so, the NYFIX network enhances its adaptability, extending beyond traditional asset classes into the burgeoning world of cryptocurrency. Participants in this network can expect consistent order routing, drop copies, and market data management, all adhering to the industry-standard FIX protocol, thereby alleviating fragmentation issues that often arise within both conventional and digital markets.

Unlocking New Opportunities

The connectivity established through NYFIX promises to be a game-changer for Crypto.com as it seeks to broaden its access to potential clients within Broadridge’s expansive global network, which boasts over 2,200 buy- and sell-side participants. The partnership opens a multitude of growth opportunities and facilitates collaboration across varied market sectors. This strategic alignment not only enhances market access for Crypto.com but also positions the company to explore additional capital market capabilities as it expands.

About Broadridge

Founded in 2007, Broadridge has cemented itself as a leader in financial technology. With over 15,000 employees and operations spanning 21 countries, the firm is dedicated to helping clients navigate and innovate within the ever-evolving financial landscape. Their comprehensive platforms power significant trading activities globally, emphasizing their critical role within the financial services ecosystem.

About Crypto.com

Since its inception in 2016, Crypto.com has quickly emerged as a frontrunner within the cryptocurrency space, backed by millions of users worldwide. The platform prides itself on regulatory compliance, security, and privacy, embodying the vision of ‘Cryptocurrency in Every Wallet™’. With such a robust foundation, Crypto.com continues to advance cryptocurrency adoption through innovative solutions and strategic partnerships.

The collaboration between Broadridge and Crypto.com signifies a pivotal moment in the financial technology realm, equipping brokers and traders alike with the tools and connectivity needed to thrive in the evolving landscape of digital assets.

For further updates, please visit Broadridge's official website and Crypto.com.