Benesse Careers Launches Job Collaboration with Mercari Halo to Tackle Care Worker Shortage
In a significant development for Japan's healthcare and caregiving sectors, Benesse Careers, a subsidiary of the Benesse Style Care Group, has announced a partnership with Mercari to streamline the recruitment process for care workers. The newly introduced collaboration with Mercari Halo, a versatile job platform launched on July 25, seeks to bridge the growing gap between job seekers and healthcare providers, ultimately addressing the critical shortage of caregivers across the country.
The shortage of care workers has reached alarming levels, with projections indicating a deficit of 250,000 workers by 2026 and a staggering 570,000 by 2040. As Japan grapples with an aging population, the demand for skilled caregivers continues to soar. This crisis is further exacerbated by evolving employment preferences among individuals, who increasingly seek flexible work arrangements that align with their lifestyle and life stages.
Recognizing the urgent need for change, Benesse Careers launched 'Carios 1Day,' a spot work service focused on matching licensed caregivers and nurses with facilities in need. This initiative not only helps address immediate staffing shortages but also improves operational efficiency through the strategic deployment of temporary workers. However, attracting qualified personnel remains a formidable challenge, prompting the collaboration with Mercari Halo allowed for a broader recruitment approach.
With this partnership, job listings from Carios 1Day will now also be accessible via Mercari Halo, expanding visibility and opportunity for prospective caregivers. Facilities utilizing this collaboration can register their job postings directly through Carios' management system, giving them access to over 12 million registered users on Mercari Halo. This move is anticipated to create a more direct flow between job openings and potential applicants, including not only licensed workers but also those without qualifications or experience.
In addition to facilitating easier recruitment processes, Benesse Careers has announced a special campaign targeting facilities that post multiple job listings. During this campaign, the company will assume the full cost of transaction fees, encouraging more facilities to participate and post their job vacancies.
Moving forward, Carios 1Day and Mercari Halo aim to diversify their offerings to include a broader range of job types within the medical and caregiving sectors. By actively fostering connections between the healthcare workforce and job seekers, the partnership intends to not only mitigate the staffing crisis but empower individuals considering careers in caregiving or healthcare to take their first steps towards employment.
As Japan navigates complex social challenges associated with an aging populace, the collaborative efforts of Benesse Careers and Mercari Halo stand to play a pivotal role in enhancing workforce availability and improving the quality of care services. This initiative underscores a commitment to bolstering the caregiving sector and ensuring that Japan’s elderly population receives the high-quality care they deserve.
Benesse Careers is rolling out a limited-time campaign from August 14, 2025, aimed at encouraging facilities to connect with Mercari Halo. Eligible facilities must meet a defined quota for job postings, details of which can be acquired through direct contact with the Benesse Careers team. The campaign is an integral part of a larger strategy to expand recruitment within the caregiving industry, ensuring that both healthcare providers and job seekers can benefit from a streamlined matching process.
As the caregiving landscape in Japan continues to evolve, the collaboration between Benesse Careers and Mercari Halo demonstrates a proactive approach to tackling the critical workforce shortage. By facilitating better connections, offering financial incentives, and focusing on diverse recruitment strategies, both companies are setting the stage for a sustainable future within the healthcare industry. The ultimate goal remains clear: to enhance the lives of both caregivers and those they serve through innovative solutions in workforce management.
Background of the Shortage
The shortage of care workers has reached alarming levels, with projections indicating a deficit of 250,000 workers by 2026 and a staggering 570,000 by 2040. As Japan grapples with an aging population, the demand for skilled caregivers continues to soar. This crisis is further exacerbated by evolving employment preferences among individuals, who increasingly seek flexible work arrangements that align with their lifestyle and life stages.
Recognizing the urgent need for change, Benesse Careers launched 'Carios 1Day,' a spot work service focused on matching licensed caregivers and nurses with facilities in need. This initiative not only helps address immediate staffing shortages but also improves operational efficiency through the strategic deployment of temporary workers. However, attracting qualified personnel remains a formidable challenge, prompting the collaboration with Mercari Halo allowed for a broader recruitment approach.
The Collaboration and Campaign
With this partnership, job listings from Carios 1Day will now also be accessible via Mercari Halo, expanding visibility and opportunity for prospective caregivers. Facilities utilizing this collaboration can register their job postings directly through Carios' management system, giving them access to over 12 million registered users on Mercari Halo. This move is anticipated to create a more direct flow between job openings and potential applicants, including not only licensed workers but also those without qualifications or experience.
In addition to facilitating easier recruitment processes, Benesse Careers has announced a special campaign targeting facilities that post multiple job listings. During this campaign, the company will assume the full cost of transaction fees, encouraging more facilities to participate and post their job vacancies.
Looking to the Future
Moving forward, Carios 1Day and Mercari Halo aim to diversify their offerings to include a broader range of job types within the medical and caregiving sectors. By actively fostering connections between the healthcare workforce and job seekers, the partnership intends to not only mitigate the staffing crisis but empower individuals considering careers in caregiving or healthcare to take their first steps towards employment.
As Japan navigates complex social challenges associated with an aging populace, the collaborative efforts of Benesse Careers and Mercari Halo stand to play a pivotal role in enhancing workforce availability and improving the quality of care services. This initiative underscores a commitment to bolstering the caregiving sector and ensuring that Japan’s elderly population receives the high-quality care they deserve.
Special Campaign Details
Benesse Careers is rolling out a limited-time campaign from August 14, 2025, aimed at encouraging facilities to connect with Mercari Halo. Eligible facilities must meet a defined quota for job postings, details of which can be acquired through direct contact with the Benesse Careers team. The campaign is an integral part of a larger strategy to expand recruitment within the caregiving industry, ensuring that both healthcare providers and job seekers can benefit from a streamlined matching process.
Conclusion
As the caregiving landscape in Japan continues to evolve, the collaboration between Benesse Careers and Mercari Halo demonstrates a proactive approach to tackling the critical workforce shortage. By facilitating better connections, offering financial incentives, and focusing on diverse recruitment strategies, both companies are setting the stage for a sustainable future within the healthcare industry. The ultimate goal remains clear: to enhance the lives of both caregivers and those they serve through innovative solutions in workforce management.
Topics Health）
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