DearOne and LIFULL to Feature at Web Manager Forum Meeting 2025

DearOne and LIFULL Collaborate at Web Manager Forum Meeting 2025

The highly anticipated Web Manager Forum Meeting 2025 will take place on May 29 and 30. Notably, DearOne, a subsidiary of NTT Docomo focusing on marketing innovations, will participate alongside LIFULL. This dynamic partnership aims to delve into how product analytics can drive effective PDCA (Plan-Do-Check-Act) cycles in today’s fast-paced digital environment.

Event Details

The event is set to be a hybrid experience, combining both live and online formats. On May 30, from 14:50 to 15:30, attendees can expect a captivating presentation by Kotarou Inoue, Product Manager from LIFULL, who will discuss the importance of speed and efficiency in A/B testing for product development and optimization.

Session Insights

In the session titled “Backed by the Overwhelming Number of A/B Tests: Ultra-Fast PDCA”, Inoue will elaborate on how LIFULL, known for its leading real estate and housing information platform, effectively utilizes product analytics tools—specifically, Amplitude—to enhance user experience and development processes. He will shed light on the methodologies employed for discovering challenges and creating measurable results, emphasizing the company's commitment to maximizing market learning through frequent testing.

LIFULL stands out in the market by focusing on data-driven decision-making. With the integration of Amplitude, they have significantly streamlined their PDCA cycles, enabling them to adapt and grow rapidly in a competitive landscape. This not only enhances the existing features but also helps identify new opportunities for product enhancement.

Meet the Speakers

Keiji Matsuda, General Manager at DearOne

Matsuda’s experience spans across various sectors, including education and telecommunications, where he has led marketing and CRM teams. After his tenure as a strategic planner in a web-only agency, he took charge of digital marketing strategies for multiple start-ups. Now at DearOne since 2023, he oversees marketing and inside sales, driving innovation and growth.

Kotarou Inoue, Product Manager at LIFULL

Inoue joined LIFULL in 2016 after working in web direction and access analysis. He has made significant contributions as a manager in the rental sector, focusing on UX improvements and product development. His role now includes leading the development of personalized recommendations, championing a data-driven approach to maximizing product value.

About the Event

- Name: Web Manager Forum Meeting 2025 (Spring)
- Date: May 29-30, 2025
- Format: Hybrid (Shibuya + Online on Vimeo)
- Location: Shibuya Solasta Conference Center, Tokyo
- Access: 6-minute walk from JR Shibuya Station West Exit, 4 minutes from Shinsen Station.
- Fee: Free (Pre-registration required)

For those excited about harnessing the latest strategies in digital marketing and analytics, registration is now open. Click here to sign up!

Understanding Amplitude

Amplitude is a leading product analytics tool utilized by major corporations like IBM and PayPal, providing comprehensive behavior analysis across online and offline platforms. Its robust features allow marketers and product managers to perform intuitive data analysis without needing specialized data science skills. This level of access enhances decision-making and strategic planning, thus refining user engagement and product performance.

For more information about Amplitude, visit Amplitude’s official site.

About DearOne

DearOne is an innovative subsidiary of NTT Docomo specializing in marketing solutions. Their offerings include ModuleApps2.0, a platform for developing official apps, and ARUTANA, a retail media platform facilitating ad distribution across their official applications. DearOne is committed to leveraging tools like Amplitude and other Martech solutions to foster digital product growth and customer engagement.