ILM Introduces Two New Colors for Award-Winning Ultra Thin Liquid Eyeliner

ILM's New Eyeliner Launch

ILM (pronounced as 'Iru mu'), a makeup brand by B & F Co., Ltd., located in Minato, Tokyo, is excited to announce the upcoming release of two new colors for its acclaimed product, the 0.01 mm Ultra Thin Liquid Eyeliner. These new shades, LE03 Black Brown and LE04 Latte Greige, will be available starting on April 22, 2026.

Product Overview

The 0.01 mm Ultra Thin Liquid Eyeliner has quickly garnered acclaim in the cosmetics world. Following its initial release, it earned the prestigious @cosme Best Cosmetics Award 2025 for Best New Eyeliner in the First Half of the Year, ranking first. Furthermore, it received an outstanding evaluation from LDK the Beauty, garnering an 'A' rating in their review of long-lasting eyeliners.

Market Trends: A Shift Towards Natural Looks

In recent years, the trend in eye makeup has shifted from bold and dramatic to more natural and sophisticated looks. There has been a rising demand for subtlety and translucence in eye makeup, moving away from the singular focus on strong black eyeliners. ILM aims to address these evolving preferences by developing two new shades that provide ideal definition without overwhelming the eyes.

Key Features of the Ultra Thin Liquid Eyeliner

1. Precision Tip: The exceptionally fine 0.01 mm brush allows for detailed applications, including precise lines at the corners of the eyes or filling gaps between lashes.
2. High Elasticity Fiber Tip: This design prevents splits in the brush, ensuring stability and consistency in application.
3. Liquid Balance Technology: Formulated to resist smudging while maintaining beautiful lines, the eyeliner is designed to withstand sweat, tears, and oil, offering long-lasting wear.
4. Waterproof Yet Easy Removal: Designed for convenience, the eyeliner comes off easily with warm water, reducing stress on the skin during makeup removal.

New Color Descriptions

- LE03 Black Brown: This shade provides both the definition of black and the softness of brown. It’s perfect for adult users seeking a balance between strong and subtle color. It allows for a natural yet defined appearance, making it ideal for those who want to accentuate their eyes without overwhelming them.

- LE04 Latte Greige: This light brown-grey shade is perfect for creating a sophisticated, modern feel on the eyes. Its muted milky tone embodies translucence and refinement, making it a versatile choice for achieving a casual yet polished look.

Comprehensive Product Information

- Existing Colors:

- LE01 Sharp Black: A glossy black eyeliner that enhances the eyes with a rich, vibrant line.
- LE02 Mocha Brown: A natural, radiant brown option perfect for everyday use.

- New Color Availability:

- LE03 Black Brown
- LE04 Latte Greige

- Price: 1,320 yen (tax included)
- Where to Buy: Available at drugstores nationwide, variety shops, and the official online store.

ILM's Brand Mission

ILM stands under the motto of 'More Freedom in Refinement.' The brand combines meticulous color design and high-functionality to meet the needs of modern users. It aims to bridge trends with practicality, making pro-quality products accessible for everyone to express their unique style and enjoy elegance in their everyday lives.

Connect with ILM

For more information, visit the ILM official website and follow us on social media through Instagram and X to stay updated on product launches and beauty tips.