#USA #Las Vegas #Spiro #Brand Activations #Karen DeVault

New Leadership at Spiro: Karen DeVault Steps In

In a significant move to enhance its brand activations and events division, Spiro has appointed Karen DeVault as Senior Vice President of Global Growth Accounts. This decision comes amid a notable increase in investment in experiential marketing, signaling the company's commitment to delivering impactful collaborations for its clients.

Expanding Experienced Leadership

Karen DeVault brings over 20 years of invaluable experience in leading integrated marketing programs across both B2B and B2C sectors. Prior to joining Spiro, she served as Executive Vice President at Invisible North, where she oversaw integrated account strategies in experiential, digital, and collaboration initiatives. Her prior tenure at Mosaic North America further solidified her expertise in defining the agency's integrated offerings.

Carley Faircloth-Kilmurray, Spiro's Global Director of Marketing, Strategy, and Activations, emphasized DeVault's remarkable blend of strategic acumen and practical implementation skills. "Karen possesses a unique combination of qualities; she's not only deeply strategic but also incredibly hands-on. She understands client objectives, asks the right questions, and builds strong partnerships. As a result, many brands she's worked with continue to trust her fully. With her joining the BAE team, she will add experience, perspective, and a collaborative spirit to our existing strength."

Focus on Key Client Relationships

In her new role, DeVault will concentrate on strengthening relationships with critical clients and driving ongoing growth within Spiro's Brand Activations and Events area. She expressed her views on changing expectations of agency partners, stating, "The expectations that clients have of their agency partners have shifted significantly throughout my career. Brands are now looking for senior partners who understand their business realities, can navigate complex environments, and know how to transition from ideation to execution without losing momentum. This was what attracted me to Spiro, where there's a genuine commitment to collaboration and delivering what is promised."

Jeff Stelmach, Global President of Spiro, praised DeVault’s ability to aid clients in overcoming complexity, rallying teams around shared goals, and translating ambition into actionable plans. "We are thrilled to welcome her to Spiro and are excited about the value she will bring to our clients," he remarked.

Meeting Growing Client Needs

The timing of DeVault's appointment is critical as organizations increasingly rely on experiential solutions not only to engage audiences but also to strengthen client relationships and support broader business objectives. Her addition enhances Spiro's ability to meet this demand by leveraging senior leadership and direct collaboration.

For more insights into Spiro’s Brand Activation and Event solutions, visit spiro.com.

About Spiro

Spiro (sp-eye-roh) is a global experiential agency with a clear strategy and rich creativity, setting the standard for how brands connect and grow. By accelerating brand attraction—an emotional and behavioral connection based on data—Spiro transforms brands into unique experiences. Operating globally, with the trust of some of the world's most influential brands, Spiro creates customer loyalty through deep engagement. Learn more at spiro.com.