#Japan #Shinjuku #Dr.stretch #Bururu #muscle relief

Dr.stretch's Innovative Myofascial Release Ball "Bururu"

Dr.stretch, a well-known stretch specialty store with over 290 locations both domestically and internationally, has officially launched its new vibrating myofascial release ball, dubbed "Bururu." This innovative product is set to hit the shelves on December 24, 2025, promising a new era of targeted muscle relief designed for everyday self-care.

Concept and Development Background

The Bururu ball is built with the concept of reaching specific muscle areas with ease, promoting a habit of self-care that users can easily integrate into their daily routines. With a compact diameter of 57mm and capable of delivering around 4,400 vibrations per minute, this product is poised to effectively reach deeper muscle layers than traditional tools.

With a growing interest in self-care solutions such as lightweight massage guns, many users have voiced the need for more precise and deeper muscle relief solutions. Observations of individuals using golf balls and tennis balls to manage muscle tension revealed a strong desire for products that can stimulate muscle boundaries and depressions effectively. Bururu is the result of addressing these user needs, aiming to become a new standard in self-care.

Key Features

• - Compact Design: The Bururu, thanks to its small size, fits perfectly into the contours of your body, allowing you to easily target troublesome areas. Whether it's your neck, shoulders, back, or calves, the ball offers precise stimulation that makes you exclaim, "Ah, there!"

• - Deep Vibrations: It's designed to transmit vibrations deep into your muscles at a remarkable frequency of approximately 4,400 per minute. This means that both surface level and deeper muscle tension can be addressed quickly and efficiently.

• - Sturdy and Reliable: The ball comes with a weight tolerance of around 100kg, making it safe for applying pressure without the fear of damage. This feature allows users to push down firmly, ensuring that you receive the deep relief you seek.

• - Portable and Long-lasting: Weighing only about 105g and equipped with a powerful 500mAh battery, the Bururu is perfect for on-the-go self-care. It can be fully charged in approximately 90 minutes and then used for about 120 minutes, making it convenient for both home use and travel.

Product Specifications

• - Product Name: Bururu
• - Model Numbers: DRS190-2A (single unit), DRS190-2B (two units with a cover)
• - Dimensions: 57mm in diameter (excluding protrusions)
• - Weight: Approximately 105g (per unit)
• - Load Capacity: About 100kg
• - Materials: POM resin and silicone rubber
• - Power Supply: DC5.0V 0.5A
• - Battery: DC3.7V lithium battery (500mAh)
• - Charging Time: Roughly 90 minutes
• - Usage Time: Approximately 120 minutes (may vary based on usage conditions)
• - Vibration Rate: About 4,400 vibrations per minute
• - Included Accessories: USB charging cable (Type-A to Type-C)
• - Country of Manufacture: China
• - Price: 6,820 JPY (tax included) for a single unit; 12,800 JPY for a set of two

Availability

The Bururu will be available for purchase on the official online store operated by Nobitel, accessible at nobitel Store. Additionally, Dr.stretch and WECLE members can enjoy discounts by using a QR code available in their stores for a more affordable price.

Company Overview

• - Company Name: Nobitel, Inc.
• - CEO: Masahiro Kurokawa
• - Location: 22-1 Daikyocho, Shinjuku, Tokyo, Japan
• - Founded: October 1993
• - Employees: 1,776 (including part-time)
• - Corporate Website: Nobitel Corporate
• - Dr.stretch Official Site: Dr.stretch

With the introduction of Bururu, Dr.stretch continues to support customers in achieving their fitness goals through innovative self-care products. Keep an eye out for this exciting new addition to your wellness routine.