Experience the Best of Rumoi at Hokkaido's Traditional Fair

Hokkaido's Hidari Uemori Fair: A Taste of Rumoi

Hokkaido's Rumoi region, located in the northwest, boasts rich resources from both land and sea, making it an agricultural and fishery haven. This region stretches approximately 130 km north to south and 60 km east to west, facilitating a diverse range of products like rice, vegetables, dairy, beef, scallops, octopus, flatfish, salmon, shrimp, and cod.

The Rumoi regional bureau is excited to announce the Hokkaido Hidari Uemori Fair, taking place from December 12, 2025, to January 14, 2026. This event will be held at Coachanfor Wakabayashi store in Tokyo and Coachanfor Tsukuba store in Ibaraki. It promises an exceptional opportunity to savor the local delicacies from the Rumoi area, renowned for its culinary treasures.

Event Details

- Date: December 12, 2025 (Friday) - January 14, 2026 (Wednesday)
- Hours: Daily from 9:00 AM to 9:00 PM
- Locations:

- Coachanfor Tsukuba Store, 3-50-7 Gakuen no Mori, Tsukuba, Ibaraki Prefecture
- Coachanfor Wakabayashi Store, 2-9-2 Wakabayadai, Inagi City, Tokyo

Featured Activities

1. Product Sales: Visitors can enjoy a wide array of Rumoi products, showcased in a vibrant display. Interactions with staff from the Rumoi regional bureau will provide in-depth knowledge about the products. Special face-to-face sales are scheduled:
- Tsukuba Store: December 13-14, 2025
- Wakabayashi Store: December 20-21, 2025

2. Tourism Promotion: Distributed pamphlets will highlight various attractions in the Rumoi region, encouraging visitors to explore the beautiful scenic views and cultural offerings.

Discover the Rumoi Region

The Rumoi area, comprised of eight municipalities including Mashike, Rumoi, Kodaira, Tomamae, Habiro, Hatsushinbetsu, Endbetsu, and Teshio, is uniquely situated along the Sea of Japan. The breathtaking sunsets and the evolving landscapes throughout the seasons create a picturesque backdrop that attracts visitors year-round.

The primary industries fostering the economy here are agriculture, forestry, and fisheries. The city of Rumoi holds a significant market share, producing 50% of the salt-cured herring roe in Japan. Additionally, Mashike is home to the northernmost sake brewery, producing “Kunimare”, and the region is known for “Rururottso”, a rare wheat product that is exclusively cultivated in this area. These specialties, along with many others, have become staple items sought after by food lovers across the country.

In conclusion, the Hokkaido Hidari Uemori Fair presents a wonderful occasion to experience the delightful tastes and traditions of the Rumoi region. Mark your calendars for this exciting event and come along to discover the unique flavors of Hokkaido!