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Enhancing Credential Security: VaynerX and Keeper Security

In an era where digital threats are rampant, maintaining robust credential security is paramount for organizations. VaynerX, a pioneering global media and communications company, has recently taken a significant step forward by partnering with Keeper Security, a leader in zero-trust and zero-knowledge privileged access management. This collaboration aims to strengthen VaynerX's credential management practices, ensuring the safety of sensitive information across its numerous teams worldwide.

The Need for Stronger Security Measures

VaynerX, known for supporting major brands in advertising, digital transformation, and media, recognized the risks posed by inadequate credential management. With teams scattered across various regions working on different platforms, it became increasingly clear that a centralized solution was necessary. John Georgatos, VaynerX's Global Chief Information Officer, expressed that their previous approach lacked coherence, stating, "Prior to Keeper, we weren't using a unified approach across the organization that could capture everything in a single pane of glass."

In today's fast-paced business environment, companies like VaynerX face growing credential-based risks that are exacerbated by complex authentication systems. Justifying the need for enhanced security measures, studies reveal that an alarming 40% of employees reuse passwords across multiple accounts, and a staggering 67% of businesses continue to battle persistent phishing threats.

Why Keeper Security?

To address these challenges, VaynerX adopted Keeper Enterprise Password Manager, part of the comprehensive KeeperPAM® platform. This advanced solution utilizes a zero-trust architecture that guarantees end-to-end encryption, ensuring that credentials stay secure and are never accessible to unauthorized entities. The Keeper platform not only enhances security but also offers centralized governance, secure credential sharing options, and detailed visibility into credential usage—all crucial for a client-focused organization.

Darren Guccione, Co-founder and CEO of Keeper Security, highlighted, "Credential-related threats remain among the most persistent risks facing organizations today." This underscores the importance of having a robust credential management system in place, especially for entities like VaynerX, which heavily rely on shared access to various client platforms.

User-Centric and Seamless Implementation

One of the standout features of Keeper is its user-friendly design, which encourages quick adoption among employees. John Maalouf, VaynerX's SVP and Global Head of Procurement, mentioned, "Choosing Keeper came down to its functionality, ease of use, and the ability to centrally manage the system, giving us enterprise-level security access."

The implementation process proved to be straightforward, as VaynerX experienced a seamless integration with existing platforms and tools, enabling teams to enhance their security protocols without disrupting daily workflows. The quick setup and immediate access provided after the trial phase were key factors in choosing Keeper Security.

Industry Insights and Future Directions

Industry research supports the urgent need for stronger credential security. The reality that over 80% of data breaches can be attributed to weak, reused, or compromised passwords reinforces the necessity for organizations to adopt centralized credential management. The enhanced visibility and governance offered by Keeper empower companies to mitigate the risks associated with poor credential practices.

As VaynerX continues to advance its credential security measures, this collaboration serves as a blueprint for other businesses aiming to bolster their cybersecurity frameworks. The case study titled "VaynerX Deploys Keeper Enterprise-Wide Across a Global Workforce" highlights the journey and successful outcomes achieved through the partnership.

In conclusion, as cyber threats evolve and become more sophisticated, organizations must prioritize robust credential security measures to safeguard their operations. By leveraging Keeper Security's innovative solutions, VaynerX is setting a precedent in the media industry, demonstrating how effective credential management can enhance organizational resilience against cyber attacks.

About Keeper Security

Keeper Security is at the forefront of cybersecurity innovation, protecting numerous organizations across 150 countries. With its zero-knowledge security model and comprehensive credential management solutions, Keeper is trusted by industry leaders to defend against modern cyber threats. For more information, visit KeeperSecurity.com.