Blokees Unveils Over 900 New Products at China Toy Expo 2026

From October 21 to 23, 2026, Blokees, the renowned construction toy brand, showcased an impressive lineup of over 900 products at the China Toy Expo 2026. This grand display not only highlighted its commitment to innovation but also reinforced the brand’s competitive edge in the toy market. The expo featured two primary categories: the Blokees assembly kits and the BLOKEES WHEELS line.

Highlights from the Event

Diverse Product Range

Blokees introduced around 40 products from the HERO series, including HERO5, HERO8, and HERO10, incorporating globally recognized intellectual properties (IPs) such as Ultraman, Kamen Rider, Transformers, and Mega Man. Notably, more than 30 items made their debut, with the Mega Man HERO10 Series 1 marking the first time this IP appeared in the HERO10 family.

Fans of model kits were treated to nearly 50 new products from the Champion, Champion Lite, Fantastic, and Legend series. In total, these kits encompassed 13 global IPs like Saint Seiya, Naruto, Hatsune Miku, and Pokémon, alongside the original Hero Infinity, further diversifying the brand's offerings.

Introduction of New Features

The event also saw Blokees launch DaaLaMode, a series that emphasizes articulation and customizable outfits. Another exciting addition was TERRAVENTURE, which drew inspiration from animal themes and the Jurassic World franchise, featuring four new products that excited dinosaur lovers.

In the BLOKEES WHEELS section, the C, E, and S series combined mounting, gameplay, collecting, and personalization experiences. The Transformers C05 and CT04 made a splash as colorful prototypes, showcasing their evolution from concept to finished product.

Commitment to Innovation

Blokees continues to enhance its innovative capabilities through dedicated research and development. As of June 30, 2026, the company holds an impressive 559 domestic patents, in addition to 25 foreign patents and 85 national invention patents, reflecting its commitment to leading the toy industry with cutting-edge designs.

Through initiatives like BFC (Blokees Family Creator), the brand extends product experiences into creation and sharing. The fourth BFC Creation Contest in 2026 reached creators in 22 countries, with selected works displayed at the expo, indicating Blokees’ desire to engage with a global audience.

Looking Forward

Blokees aims to marry innovative research and the allure of global IPs under the guiding principle of being 'Universally appealing, tiered pricing, and global promotion'. This vision promises rich and expanded experiences for players around the world, solidifying Blokees as a prominent player in the toy industry.

As the event unfolded, it was clear that Blokees is not merely focused on products but is genuinely invested in enhancing the overall toy experience for collectors, enthusiasts, and children alike. The 2026 China Toy Expo is a testament to Blokees' strategic direction, illustrating that the future of play remains bright and full of possibilities.