Mobilizing 120 Million Americans: The 'Help U.S. Retire' Advocacy Initiative

In a remarkable effort aimed at protecting the financial futures of middle-class Americans, the advocacy campaign "Help U.S. Retire" has officially launched. Sponsored by the Investment Company Institute (ICI), this initiative seeks to rally the support of an estimated 120 million Americans who rely on mutual funds and exchange-traded funds (ETFs) for long-term savings.

What is the 'Help U.S. Retire' Campaign?

The "Help U.S. Retire" campaign is a grassroots movement designed to address growing concerns over retirement savings amidst potential changes to tax policies. As Congress considers revising parts of the Tax Cuts and Jobs Act of 2017, there is an urgent need to ensure that the tax benefits crucial for retirement accounts are not compromised to fund other governmental expenditures. Eric J. Pan, President and CEO of ICI, emphasized the pivotal role that accounts such as IRAs and 401(k)s play in securing the financial stability of the majority of U.S. households. He stated, "These retirement accounts are working for Americans, and it’s essential we preserve their benefits."

Empowering Investors

The campaign aims to empower 120 million American investors to raise their voices in Washington, urging policymakers to recognize the significance of protecting tax treatments that help individuals save for retirement. Erica Richardson, the ICI Chief Strategic Communications Officer, highlighted the initiative’s dual focus on defending financial futures while simultaneously empowering everyday Americans to influence the policies affecting their savings.

Nationwide Advertising and Grassroots Efforts

As part of its ambitious rollout, the "Help U.S. Retire" campaign will feature nationwide advertisements, beginning with spots on CNBC. These ads are designed not only to raise awareness but also to encourage investors, advocates, and policymakers to visit the campaign's website, HelpUSRetire.org. Here, they can access valuable resources outlining how retirement accounts have bolstered financial security for Americans across diverse backgrounds and income levels. The site also facilitates direct action, enabling visitors to communicate with their congressional representatives.

A Call to Action

This campaign is more than just a formal declaration; it embodies a call to action for concerned citizens who wish to see their voices heard. The website will offer opportunities for individuals to take part in advocacy efforts, aiming to galvanize a nationwide movement to preserve the benefits that are vital for building a stable financial future. Through national advertising, social media partnerships, digital content, and strategic engagement, the campaign seeks to make a significant impact on Capitol Hill.

As middle-class Americans contemplate their long-term financial strategies, it's evident that the "Help U.S. Retire" campaign represents a crucial turning point in safeguarding the future of retirement savings in the United States.

Conclusion

In conclusion, the "Help U.S. Retire" initiative, by uniting millions of investors, symbolizes an essential push for policy preservation that supports long-term savings. This coordinated effort showcases the unwavering belief that the journey to financial security should be a shared goal, allowing future generations of Americans to retire with dignity and confidence. If you would like to learn more or get involved, visit HelpUSRetire.org.