TCL and IOC Forge Strategic Global Partnership Leading to 2032 Olympics

TCL Collaborates with IOC for 2032 Olympic Partner Program

In a landmark announcement made in February 2025, the International Olympic Committee (IOC) revealed a significant global partnership with TCL, a leading technology company. This collaboration is set to last through the year 2032, positioning TCL as the official Worldwide Olympic and Paralympic Partner in the categories of Home Audiovisual Equipment and Home Appliances.

Enhancing the Olympic Experience

TCL's participation promises to elevate the Olympic experience for both spectators and athletes by introducing innovative technology solutions. From high-resolution digital displays at Olympic venues to advanced household appliances in the Olympic Village, TCL's products are expected to redefine how fans engage with the Games. The partnership aims to connect billions of viewers worldwide through strategic marketing initiatives that highlight the spirit of the Olympics and the Paralympics.

One of the ambitious goals of this partnership is to enhance both athlete and spectator experiences through what has been termed the "Olympic AI Agenda." TCL's involvement will ensure that technology plays a central role, whether at live events or within the comfort of fans' homes. Further enriching this endeavor is the "Athlete Moments" initiative—with the aim of facilitating immediate connections between athletes and their loved ones following competitions.

Financial Commitments and Global Impact

The agreement outlines a financial strategy wherein the IOC intends to redistribute the revenue generated from this partnership to bolster sports organizations around the world. This includes support for national Olympic committees and their athletes, as well as the organizing committees for various Olympic Games and Youth Olympic Games up till 2032. This financial redistribution reinforces the IOC's commitment to nurturing sporting talent globally, further enhancing the Olympic legacy.

Celebrating a Historic Announcement

The partnership was formally announced at an event held in Beijing, at the renowned "Water Cube" venue, a site synonymous with Olympic history. IOC President Thomas Bach expressed his enthusiasm about partnering with TCL, recognizing them as a global leader within the technology sector. He highlighted TCL's long-standing support for sports and its dedication to inspire greatness through the Olympic platform.

TCL's Founder and Chairman, Li Dongsheng, reiterated the importance of aligning the company's goals with the Olympic spirit, noting that this partnership would harness TCL's innovations to provide remarkable experiences for audiences worldwide. He emphasized the company's commitment to corporate social responsibility and sustainable development in the context of this partnership.

A Company with a Vision

Founded in 1981, TCL has made notable strides in the consumer electronics industry, focusing on cutting-edge technologies for a sustainable future. The company boasts an impressive global presence with operations in over 160 countries, and a robust portfolio that spans smart displays, air conditioning units, refrigerators, and advanced personal gadgets such as TCL RayNeo smart glasses. Recent reports indicate that in 2024, TCL achieved its highest television shipments, totaling 29 million units and capturing significant market shares particularly in North America and Europe.

A Win-Win Collaboration

The partnership with the IOC is more than just a commercial agreement; it represents a shared vision to leverage technology for enhancing sporting experiences. As both organizations embark on this journey, they are set to implement intelligent and innovative experiences that can transform how the world engages with the Olympic spirit.

Through this ongoing collaboration, TCL's advanced solutions will serve not just to improve the technical atmospherics of the Games but will also proactively contribute to the broader goals of sport and community support globally, making it a historic partnership to look out for until the 2032 Olympics and beyond.