#Germany #Kourosh Bahrami #Norman Goldberg #tesa SE #Norderstedt

Leadership Transition at tesa SE

In a significant management change, tesa SE has appointed Dr. Kourosh Bahrami as the new Chairman of the Executive Board, effective October 1, 2025. This announcement comes as Dr. Norman Goldberg steps down at his own request, after serving as CEO since 2020 and contributing significantly to the company’s transformation.

Dr. Bahrami is a seasoned professional with over 30 years of international experience in both B2B and B2C sectors. Prior to joining tesa, he led Henkel's LOCTITE Industrial Adhesives division, showcasing his profound understanding of sales, marketing, and supply chain management. His extensive background extends to crucial markets such as automotive, industrial maintenance and repair, and Industry 4.0 applications. Residing and working across Europe, the United States, and Asia, Dr. Bahrami is well-equipped to steer tesa towards new strategic directions in a rapidly evolving market.

The Chairman of the Supervisory Board, Mr. Arunjai Mittal, expressed excitement regarding Dr. Bahrami's appointment, highlighting his exceptional expertise in adhesive technologies and strategic capabilities. He emphasized how Dr. Bahrami's experience in forming high-performing teams and driving sustainable growth made him the ideal successor to lead tesa into its next growth chapter. “We are enthusiastic about Dr. Bahrami's leadership as he continues to build upon the strong foundation that has been laid at tesa, creating value for customers on a larger scale.”

In a statement, Dr. Bahrami remarked on tesa's esteemed legacy and technical expertise in adhesive solutions. He expressed eagerness to collaborate with the management team and all tesa employees to enhance customer value significantly and navigate the company towards sustainable growth. His focus will likely embrace innovations that align with current sustainability trends, ensuring tesa stays at the forefront of adhesive solutions in numerous industries.

Dr. Goldberg, who has been a pivotal figure in tesa's evolution since his initial appointment as an industrial director in 2017, reflected on his tenure, stating, “Leading tesa has been a genuine privilege. Together with a dedicated global team, we accelerated innovation and strengthened our market position, paving the way for a sustainable and innovative future.”

Under his leadership, tesa positioned itself as a global leader in adhesive solutions by driving innovation and emphasizing sustainability, digitization, and technical excellence. His departure symbolizes a significant transition not only for him personally but also for the company as it shifts to a new era under new leadership.

In closing, Mr. Mittal conveyed gratitude to Dr. Goldberg for his transformative leadership and extraordinary contributions to tesa SE. It is no doubt that his impactful journey has set a robust precedent for Dr. Bahrami and the future of the company.

About tesa SE

tesa SE is a leading multinational that specializes in developing innovative adhesive tapes and self-adhesive product solutions targeting various industries and consumers. With over 7,000 adhesive solutions, tesa enhances productivity and quality in both professional and consumer landscapes. The company emphasizes sustainability in its operations, investing in environmentally-friendly product development and energy-efficient manufacturing processes.

With a presence in 100 countries, tesa operates manufacturing sites across Germany, Italy, China, the USA, and Vietnam, generating a significant portion of its revenue through industrial applications. As tesa continues to innovate and adapt, it remains committed to delivering outstanding solutions tailored to customer needs in sectors from automotive manufacturing to consumer crafts.