Hisense Showcases Breakthrough AI Technology at FIFA Club World Cup 2025
Hisense's Powerful AI Technology at FIFA Club World Cup 2025
Hisense, a global leader in consumer electronics and appliances, proudly showcased its advanced artificial intelligence technology at the FIFA Club World Cup 2025, delivering the impactful message "AI YOUR LIFE". This statement aligns with the brand's vision of human-centered innovation driven by smart technology.
As one of the early adopters of AI in consumer tech, Hisense is integrating intelligent features across its entire product lineup. Central to this is the Hi-View AI Engine X, the most powerful AI processor developed by the company to date. Utilizing deep neural networks, it mimics human cognition, learning, and adapting to enhance image and sound quality across various content, be it fast-paced sports events, cinematic movies, or immersive gaming experiences.
The next generation of AI-powered ULED TVs uses the Hi-View AI Engine X, focusing on four key areas: AI Image for realistic contrast, color, and motion; AI Sound for adaptive clarity and immersive acoustics; AI Scene for automatic mode switching; and AI Energy for superior performance with increased efficiency. Collectively, these innovations create a more immersive and intelligent viewing experience, allowing fans to relish every match, goal, and highlight.
Beyond just display technology, Hisense is enhancing smart connectivity throughout homes with its ConnectLife system. From AI-guided cooking to personalized laundry care, users are treated to seamless intelligence that adapts to their everyday scenarios. The PureFlat Smart Series refrigerator, featuring a 21-inch display, serves as a central hub for managing home appliances effortlessly.
For Hisense, whether it’s a screen or an appliance, the core is home, and the essence of home is love. Now, driven by AI, this conviction evolves into technology that is more intuitive, responsive, and emotional. While a global audience celebrates the peak moments of football, Hisense encourages everyone to "Own the Moment" with smart products that understand, adapt, and inspire.
About Hisense
Established in 1969, Hisense stands as a prominent player in the global consumer electronics and appliance market, with operations spanning over 160 countries. The company excels in delivering high-quality multimedia products, household appliances, and intelligent computing solutions. According to Omdia, Hisense ranks second globally in total TV sales (2022-2024) and holds the top position for TVs 100 inches or larger (Q1 2023 - Q1 2025). As the official first sponsor of the FIFA Club World Cup 2025, Hisense is committed to global sports collaborations to connect with a worldwide audience.