#Japan #AI #Tokyo #XR #PASONA VIV JAPAN

PASONA Group Enters New Era with AI and XR

PASONA Group, based in Chiyoda, Tokyo, has recently expanded its horizon by establishing a new company named PASONA VIV JAPAN. This move comes as a legacy from their participation in the Osaka-Kansai Expo, where they showcased cutting-edge AI and XR technologies through the main show at the PASONA NATUREVERSE pavilion. The collaboration with VIVE STUDIOS, a leader in immersive technology from Seoul, South Korea, has positioned PASONA VIV JAPAN to integrate innovation into the entertainment and well-being industry.

The Vision of PASONA VIV JAPAN

Established on January 5, 2026, PASONA VIV JAPAN aims to create a world where technology harmonizes with humanity and nature. The term “NATUREVERSE” signifies a universe thriving on balance and connection. With the aim of fostering a deep emotional connection between people and the natural world, PASONA Group introduced the NATUREVERSE show at the expo. Utilizing advanced LED cubes and immersive media, this project caught the attention of many attendees, effectively communicating the backdrop of the NATUREVERSE in spectacular fashion.

The centerpiece of the show involved 25 LED cubes operating in three-dimensional space, creating an experience that was both visually stunning and emotionally resonant. By tapping into the audience's feelings and senses, the show emphasized a new form of well-being, drawing significant interest and positive feedback during the expo.

Harnessing Legacy for Future Innovations

Reflecting on the expo’s success, PASONA Group and VIVE STUDIOS saw an opportunity to create new business models that expand on the experiences offered at the expo. PASONA VIV JAPAN was formed to leverage PASONA’s vast national network and business resources along with VIVE STUDIOS' expertise in AI and XR technology. The aim is to innovate in the well-being sector through entertainment that enriches people's lives.

At the core of PASONA VIV JAPAN’s mission is the commitment to deliver experiential value that enhances both physical and mental well-being. By developing immersive content that incorporates AI and XR technologies, they plan to contribute significantly to the growth of a new well-being industry.

Core Business Activities

PASONA VIV JAPAN will focus on several key initiatives:
1. Development and consultation on video production and immersive content within Japan, emphasizing the integration of AI and XR technologies.
2. Offering support for maintenance and operation of projects across Japan.
3. Promoting successful trends from South Korea within the Japanese market, including the import and sale of innovative experiences.

The company is positioned to tap into the ever-growing demand for innovative entertainment solutions, helping society to experience a fuller, richer life.

Conclusion

With the establishment of PASONA VIV JAPAN, the PASONA Group is gearing up to redefine entertainment and well-being through technological innovation. The fusion of AI and XR, along with the experiential legacy of the Osaka-Kansai Expo, promises to set a new standard in the industry, encouraging individuals to immerse themselves in a richer and more compassionate world.