Neocol Welcomes Ross Freedman to Board to Drive Future Growth

Neocol, a leading consulting firm focused on subscription-based organizations, has announced the appointment of Ross Freedman to its Board of Directors. This strategic move aims to support the company's ongoing growth and innovation in the market. Freedman, who co-founded and served as CEO of Rightpoint, possesses over 20 years of invaluable leadership expertise in areas such as digital transformation, customer experience enhancement, and strategic growth initiatives.

Freedman’s extensive background includes transforming Rightpoint from a fledgling start-up into a renowned global experience consultancy. Under his stewardship, the firm was celebrated for its unique ability to integrate strategy, design, and technology, which ultimately drove significant enterprise transformations. His journey included pivotal partnerships with many prestigious brands, culminating in Rightpoint’s acquisition by Genpact in 2019.

At Neocol, Freedman will leverage his depth of knowledge to accelerate several key initiatives. His focus will concentrate on enhancing go-to-market strategies and the development of agent-centric intellectual property. These efforts are expected to bolster Neocol's position as a thought leader and expert in the consulting domain.

Ryan Lott, CEO of Neocol, expressed excitement about Freedman joining their board, highlighting his proven track record of scaling digital consultancies. Lott believes this experience will be critical as Neocol embarks on its next growth phase. Freedman himself conveyed enthusiasm for his new role, noting a strong alignment between Neocol's vision and his passion for creating significant customer impacts through digital experiences.

Freedman’s appointment comes on the heels of Shamrock Capital's investment in May 2025, which is intended to fuel Neocol’s expansion and innovation, especially within the Salesforce and AI sectors. This backing signifies Neocol's commitment to enhancing customer engagement and technological integration in consulting services.

As a company, Neocol has established itself as a premier partner for Salesforce, providing tailored solutions that empower organizations to thrive. The firm excels at crafting repeatable strategies that drive transformative results, reinforcing its reputation within the industry.

Founded in 1978, Shamrock Capital is an investment firm based in Los Angeles, managing approximately $6.6 billion in assets. Specializing in media, entertainment, and communications, the firm utilizes a multi-fund approach focused on private equity and media rights financing. Their collaboration with Neocol signals a commitment to fostering innovation and value creation in strategic investments.

In conclusion, Freedman's addition to the Neocol Board not only strengthens the company’s leadership but also positions it for successful navigating of current industry challenges and opportunities. The combination of his visionary leadership and Neocol’s innovative approach is set to propel the firm into a future filled with possibilities and growth.