#Japan #Iwata #JR Tokai #Yamaha Motor #Mikuriya Station

Introduction

Starting in 2024, JR Tokai will introduce secondary station name sign advertising as a means to improve convenience for passengers and promote regional businesses surrounding the stations. This initiative is part of JR Tokai's ongoing efforts to integrate local identity into its operations.

New Advertising Partnership

In a recent announcement, JR Tokai has partnered with Yamaha Motor Co., Ltd. to place an advertising sign at Mikuriya Station, which is the closest station to Yamaha's headquarters. This station will feature the sign labeled 'In Front of Yamaha Motor,' symbolizing the strong community ties that Yamaha has established in the region. This marks the introduction of the first secondary station name sign advertising in Shizuoka Prefecture by JR Tokai.

Implementation Details

The advertising will be displayed starting Monday, July 6, 2026. The sign will be placed beneath the station name signs on both platforms, on the pillar station name signs, and above the ticket gates. This strategic placement aims to familiarize local passengers with Yamaha Motor and strengthen the company’s brand presence within the community.

About Yamaha Motor

Founded in 1955, Yamaha Motor Co., Ltd. has become one of the world's leading transportation equipment manufacturers. The company is headquartered in Iwata City, Shizuoka Prefecture, and is known for its diverse range of products, including motorcycles in the land mobility sector, outboard motors in the marine industry, and industrial robots in the robotics sector. Yamaha is committed to creating excitement and innovation through its advanced technology and design, aligning with its corporate philosophy of providing new thrills and enriched lives to people worldwide. The company aspires to realize people's dreams through wisdom and passion, consistently striving to be a 'company that creates excitement.'

Company Location

Yamaha Motor's headquarters is located approximately 15 minutes on foot from JR Mikuriya Station, at:
2500 Shinkai, Iwata City, Shizuoka Prefecture.

For more information about Yamaha Motor, visit their official website: Yamaha Motor Global

Conclusion

The introduction of secondary station name sign advertising at Mikuriya Station signifies an important step towards reinforcing local brands and enhancing passenger experience. As JR Tokai moves forward with this initiative, it promises to foster greater connections between the community and the industries that drive it forward. For inquiries regarding advertisements, please contact JR Tokai Agency through their website: JR Tokai Agency Contact