Burrell Communications and Microsoft Join Forces for Innovative Employee and Culture Storytelling
In a significant move that marks a new chapter for both companies, Burrell Communications Group has officially partnered with Microsoft to redefine the tech giant's approach towards employee and culture storytelling. Burrell, known for its strong foothold in multicultural marketing, aims to leverage its expertise to provide Microsoft with innovative and engaging narratives that reflect the diversity and dynamism of its workforce.
This partnership arrives as Microsoft prepares to celebrate its 50th anniversary. Burrell's role will center around crafting a year-long marketing campaign aimed at highlighting the unique stories and contributions of Microsoft employees around the globe. According to Tara DeVeaux, CEO of Burrell Communications, the direction of this initiative stems from a comprehensive cultural segmentation study that the agency has invested in. DeVeaux emphasized that understanding culture and identity in today's intersectional landscape is crucial. She remarked, "People don't live or think in silos; every community has specific narratives that they want to be recognized and understood."
The choice of Burrell as a partner reinforces Microsoft's commitment to authenticity and innovation. Amanda O'Neal, Senior Director of Multicultural Communications at Microsoft, expressed enthusiasm about collaborating with the agency, citing its proven track record with Fortune 500 companies in crafting authentic, creative marketing campaigns. O'Neal stated, "We are excited to have Burrell's insights and experience as we strive to reflect the contributions of our diverse employees into our storytelling strategy."
Burrell Communications Group, founded in 1971 by the esteemed Tom Burrell, has grown to become the largest Black-owned advertising agency in the United States. The agency has developed a reputation for understanding the intricacies of a diverse marketplace and has worked with high-profile clients, including McDonald's, Toyota, and Coca-Cola. The current partnership with Microsoft caps a successful first year for Burrell under new ownership and leadership, following its acquisition by a private equity firm.
As the campaign unfolds, the focus will firmly rest on authenticity and innovation, aiming to tell compelling stories that connect with employees and audiences alike. Burrell's longstanding commitment to embracing cultural insights ensures that Microsoft's employee narratives are not only heard but resonate across diverse communities.
Overall, this collaboration is anticipated to foster a stronger sense of community within Microsoft while also showcasing the company's diverse workforce. Expect to see impactful storytelling that reflects the values of diversity and inclusion in the workplace. The Burrell and Microsoft partnership signifies a forward-thinking approach to marketing and corporate communication, one that prioritizes the voices and stories of employees.
This partnership arrives as Microsoft prepares to celebrate its 50th anniversary. Burrell's role will center around crafting a year-long marketing campaign aimed at highlighting the unique stories and contributions of Microsoft employees around the globe. According to Tara DeVeaux, CEO of Burrell Communications, the direction of this initiative stems from a comprehensive cultural segmentation study that the agency has invested in. DeVeaux emphasized that understanding culture and identity in today's intersectional landscape is crucial. She remarked, "People don't live or think in silos; every community has specific narratives that they want to be recognized and understood."
The choice of Burrell as a partner reinforces Microsoft's commitment to authenticity and innovation. Amanda O'Neal, Senior Director of Multicultural Communications at Microsoft, expressed enthusiasm about collaborating with the agency, citing its proven track record with Fortune 500 companies in crafting authentic, creative marketing campaigns. O'Neal stated, "We are excited to have Burrell's insights and experience as we strive to reflect the contributions of our diverse employees into our storytelling strategy."
Burrell Communications Group, founded in 1971 by the esteemed Tom Burrell, has grown to become the largest Black-owned advertising agency in the United States. The agency has developed a reputation for understanding the intricacies of a diverse marketplace and has worked with high-profile clients, including McDonald's, Toyota, and Coca-Cola. The current partnership with Microsoft caps a successful first year for Burrell under new ownership and leadership, following its acquisition by a private equity firm.
As the campaign unfolds, the focus will firmly rest on authenticity and innovation, aiming to tell compelling stories that connect with employees and audiences alike. Burrell's longstanding commitment to embracing cultural insights ensures that Microsoft's employee narratives are not only heard but resonate across diverse communities.
Overall, this collaboration is anticipated to foster a stronger sense of community within Microsoft while also showcasing the company's diverse workforce. Expect to see impactful storytelling that reflects the values of diversity and inclusion in the workplace. The Burrell and Microsoft partnership signifies a forward-thinking approach to marketing and corporate communication, one that prioritizes the voices and stories of employees.
Topics Entertainment & Media）
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