AnyManager Drives Unblock Me's Advertising Success
The introduction of AnyManager by AnyMind Group has significantly transformed the advertising revenue landscape for the puzzle game application "Unblock Me," developed by the Thai gaming company Kiragame. By optimizing the demand-supply balance of the ad placements and enhancing the ad formats without compromising user experience, the platform has managed to boost the app's advertising revenue by an impressive 2.7 times over the previous year. This remarkable achievement is based on the comparison of advertising earnings between May-June 2024 and May-June 2025.
About Unblock Me
"Unblock Me" is a widely popular puzzle game that has captivated audiences around the globe, achieving over 160 million downloads since its launch. Originally designed to offer simple yet engaging gameplay, it has expanded its reach to cater to various languages, including Chinese, Korean, and Japanese, making it accessible to a broader audience.
Insight from AnyMind Thailand
Subphachok Uiphanichyon, the Deputy Head of Publisher Growth at AnyMind Thailand, expressed great enthusiasm about supporting a global favorite like "Unblock Me." He noted, "App publishers face a myriad of challenges related to revenue optimization, user acquisition, retention, and enhancing user experience. Our aim is to continue uplifting revenue without compromising the user experience, providing value to both publishers and users alike."
What is AnyManager?
AnyManager is an all-in-one media and mobile app growth platform designed for web media, applications, and e-commerce sites. It provides three core services:
1.
Analytics for analyzing advertising revenue and site performance.
2.
Monetize to achieve ad revenue maximization.
3.
Growth to enhance engagement through push notifications on web browsers and content distribution in web story formats.
As of March 2025, AnyManager has seen adoption by over 1,800 publishers across Asia, emphasizing its significant role in optimizing digital media strategies.
For more information, visit
AnyManager.
About AnyMind Group
Founded in Singapore in 2016, AnyMind Group has rapidly expanded, now operating in 15 countries and regions throughout Asia. The technology company focuses on areas like e-commerce, marketing, production management, and logistics, providing 11 platforms and solutions. With its Business Process as a Service (BPaaS) model, it combines platforms with operational support to facilitate digital transformation (DX) initiatives, streamline operations, and contribute to client growth. The company is also listed on the Tokyo Stock Exchange under the ticker code 5027.
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AnyMind Group.