#Japan #Tokyo #Acer #Display Technology #amadana

The Launch of Japan's Innovative amadana Brand

The esteemed Japanese lifestyle brand, amadana Inc., headquartered in Shinjuku, Tokyo, has officially announced its new product line under Acer's umbrella. Marking a significant transition, amadana will be introducing three new FHD displays: the 23.8-inch "DS10", the 27-inch "DS20", and the 15.6-inch portable "DP10". The rollout for these innovative products is scheduled for mid-December 2025. Having made their debut at the world's leading electronics showcase, IFA 2025, in Berlin on September 5, these displays are set to redefine how technology and aesthetic design converge in everyday life.

A Mission Rooted in Minimalism

Promoting the mission to "design new cultural lifestyles", amadana has long embraced Japan's unique aesthetic traditions, culminating in lifestyle products that epitomize minimalism and functional beauty. Now, by aligning with the Acer Group, the brand is broadening its horizons, with a vision not just for the domestic market but also for the global stage.

This strategic collaboration aims to fuse cutting-edge technical expertise and reliable supply capabilities with amadana's design philosophy. The goal is to create beautiful, integrated appliances that naturally blend into modern living spaces around the globe.

The upcoming releases of the "DS10", "DS20", and "DP10" are just the beginning, as amadana has plans to expand its offerings into various product categories in the near future.

Sleek Designs with Superior Functionality

The DS10 and DS20 Displays

Both the "DS10" and "DS20" feature 23.8-inch and 27-inch FHD (1920 x 1080) IPS panels respectively. These stylish displays are designed to blend seamlessly into daily life, making them the perfect addition to any workspace or living area. Reacting to the needs of users, these models include a matte-finish, anti-glare panel to protect eyes during extended viewing periods, coupled with an impressive contrast ratio of 100,000,000:1, allowing for crisp visuals whether viewing images, videos, or text.

In terms of eye health, the exclusive VisionCare technology integrated into these displays minimizes blue light emission and flickering, significantly reducing strain on the eyes, thus promoting comfortable viewing even during long work sessions.

Aesthetically, these models boast a sleek design with an ultra-thin profile of about 8mm and an almost invisible zero-frame design that enhances the modern look. The white base color not only accentuates the displays but also allows them to harmoniously blend into any environment, reflecting amadana's signature sophistication.

Additionally, the built-in stereo speakers, rated at 2W + 2W, eliminate the need for external speakers, and the various input ports—which include VGA, HDMI (1.4), and a 3.5mm stereo mini-jack—ensure flexible connectivity with PCs, gaming consoles, and more.

The DP10 Portable Display

The "DP10" takes portability to new heights with a 15.6-inch FHD (1920 x 1080) IPS panel that weighs only about 700g. Its lightweight design paired with an adjustable original stand allows for an adaptable dual-display setup whether at home, in a café, or while traveling.

The IPS technology ensures wide viewing angles with reliable and vibrant color reproduction from any perspective. Supporting 16.77 million colors, this portable display is perfect for everything from photo viewing to business applications. The VisionCare technology also plays a vital role here, supporting users' comfort over extended use.

Connectivity options for the "DP10" include both USB Type-C (supporting video input and power supply) and mini HDMI, making it compatible with a wide range of devices, including laptops, tablets, and gaming systems. With its power supply handled through USB Type-C, users can enjoy a clean workspace without tangled cords.

To ensure smooth video playback, the DP10 also features AdaptiveSync capabilities (compatible with FreeSync/G-SYNC) and HDR10 support for rich contrast in images with significant brightness variance. This minimalist portable display continues to embody the aesthetic value of beauty and functional design that amadana has cherished since its inception.

A Future of Purposeful Design

By blending their core philosophy of aesthetically pleasing designs with global technology and development capabilities, amadana is now uniquely positioned to reach a broader audience. The three new display models symbolize the revitalization of the brand, each intentionally crafted to blend effortlessly into the fabric of everyday life.

In addition to the display launch, amadana is poised to introduce new products across various sectors, including interiors, home appliances, music and audio, travel gadgets, and more. Each offering aims to encapsulate the vision of creating “1% of enthusiasm” through carefully curated designs. Stay tuned for further exciting developments from amadana!

For more information, visit the official product site: amadana Displays.

About amadana

amadana is a brand dedicated to creating electronics that fuse Japanese aesthetic sensibilities with advanced technology. Its name is derived from the historic Amadana district in Nihonbashi, where lacquer artisans once thrived. The brand positions itself to deliver products that reflect this unique convergence to a global audience.

Company Name: amadana Inc.
Founded: November 14, 2002
Location: 6F H¹O Nishishinjuku 8-1-2, Shinjuku, Tokyo
Official Site: amadana Official Site
Contact for Press Inquiries:
Contact Person: Miyagi
Phone: 03-6861-8651
Email: [email protected]