Empowering Small to Medium Businesses with Generative AI Training Initiative Starts in February 2026

Empowering Small to Medium Businesses with Generative AI

On February 25, 2026, a groundbreaking program called the 'Generative AI Practical Workshop' will be launched, designed specifically for small to medium-sized business (SMB) executives. This initiative, developed through a collaboration between Keiei Sanbo Inc., based in Shinjuku, Tokyo, and Primavera Inc., headquartered in Ota, Gunma, aims to transition AI implementation from mere knowledge acquisition to practical application that generates concrete results.

Background on Launching the Generative AI Practical Workshop

In recent times, many companies have begun to adopt generative AI technologies. However, feedback from SMB sectors reveals challenges such as uncertainty on how to employ AI effectively, concerns that AI applications could end up being poorly utilized, and difficulties in institutionalizing these technologies for operational benefits. In response, the Generative AI Practical Workshop was developed to support SMB leaders eager to comprehensively understand and apply generative AI in their businesses.

This workshop is spearheaded by Yoshinobu Matsuda, the driving force behind Primavera's organizational framework that has led to substantial revenue growth, alongside Kenji Shintani, CEO of Keiei Sanbo, which has an impressive record in working with various executive communities. Adding to their expertise is Kazuya Ito, a prominent figure in the business and AI space, who serves as an advisor for this practical workshop.

Three Key Features of the Generative AI Practical Workshop

1. Systematic Implementation via the Three-Layer Structure Model

Instead of introducing tools without a framework, the workshop will follow Matsuda's 'Three-Layer Structure Model for AI Utilization in SMBs.' This model includes:

- Layer 1: Organizational Framework – Transform AI into a competitive advantage and an asset.
- Layer 2: Business Framework – Build reproducible operations that do not depend solely on individual efforts.
- Layer 3: Operational Framework – Create room for creativity on the ground level, generating added value.

Through this comprehensive framework, participants will be guided to utilize AI seamlessly from their decision-making processes down to everyday operational tasks.

2. Bi-Monthly Program Promoting Continuous Learning and Application

To ensure that knowledge and practical application go hand in hand, the workshop will take place every other month. Odd-numbered months will feature hybrid sessions focusing on sharing successful case studies and theoretical learning, showcasing exemplary instances from Primavera as well as other guest companies. Even-numbered months will be reserved for hands-on practical workshops where participants will bring their own computers to create manuals and automated workflows, leaving with tangible outputs.

3. Frontline Insights and Community Engagement

The workshop will also feature a monthly 'Latest AI Case Studies Sharing Session' conducted by Kazuya Ito, annually recognized on Qiita for his contributions. This ensures that participants remain abreast of the fast-evolving AI landscape. Additionally, executives facing similar challenges will have the opportunity to network and elevate each other through shared experiences and collaborative learning.

Service Overview

- Name: Generative AI Practical Workshop
- Target Audience: SMB executives and AI personnel experiencing challenges in AI applications
- Cost: Monthly fee of 35,000 yen (excluding tax)—includes participation for one CEO and up to two AI staff members.
- Schedule: Held every fourth Wednesday of the month at 5 PM
- Recommended Environment: Utilizing Gemini, ChatGPT, and Google Workspace as foundational tools.

Upcoming Inaugural Event

Date: February 25, 2026, from 5 PM to 9 PM
Venue: Adhoc Shinjuku Building, 4th Floor, 3-15-11 Shinjuku, Tokyo
Theme: Enhancing Efficiency and Sophistication in Sales Processes using Generative AI
Participation Fees:

- Members: Free participation (social gathering fee of 5,000 yen is extra)
- Non-Members (Trial Participation): 35,000 yen plus tax (social gathering fee of 5,000 yen is extra)

Registration: Register here

Profiles of Key Figures Involved

Yoshinobu Matsuda (Co-Host and Instructor)

Having risen from humble beginnings, Matsuda became the CEO of Primavera and has shared his successful organizational methodologies with over 10,000 executives, leading to significant revenue increases among participating companies.

Kenji Shintani (Co-Host and Facilitator)

With a long history in system engineering and consultancy, Shintani founded Keiei Sanbo in 2015, focusing on community-driven executive education. He has planned over 1,000 seminars, empowering entrepreneurs to make informed decisions.

Kazuya Ito (Advisor)

A leading influencer in generative AI, Ito has extensive experience in the sector, delivering keynote addresses both in industry events and political platforms, and possesses a strong network within corporate leadership.