nubia Partners with Twitch Rivals at TwitchCon Europe 2025
In a vibrant celebration of gaming culture, nubia has announced its role as the official marketing partner of Twitch Rivals for the TwitchCon Europe 2025 event, which took place from May 31 to June 1, 2025, in Rotterdam, Netherlands. This event marked the 10th anniversary of TwitchCon and served as a huge platform for nubia to highlight its commitment to the gaming community with its Neo 3 series of smartphones, which is built on the spirit of “Born to Win.”
TwitchCon 2025 gathered thousands of gaming enthusiasts and live-stream audiences, providing a significant opportunity for nubia to engage directly with fans, streamers, and media. The Nubia brand was prominently displayed throughout the Twitch Rivals arena, where top streamers participated in live competitions, showcasing their skills and the exceptional capabilities of the nubia Neo 3 series.
Li Wei, Vice President of ZTE, expressed the excitement surrounding this partnership: “The collaboration with Twitch Rivals at TwitchCon Europe 2025 is another thrilling milestone for nubia. The spirit of 'Born to Win' drives everything we do at nubia and inspires gamers to strive for victory not only in gaming but also in life. After our successful collaborations with popular mobile games such as Mobile Legends Bang Bang and Garena Free Fire, we are delighted to present the nubia Neo 3 series directly to the vibrant global gaming community.”
The nubia Neo 3 GT: A Gaming Powerhouse
Central to this partnership is the nubia Neo 3 GT, a high-performance gaming smartphone anchored by the philosophy of “Born to Win.” It embodies self-expression, fearless competition, and an unwavering pursuit of victory. With a state-of-the-art 6nm octa-core chipset clocking at 2.7 GHz and options for up to 24 GB of dynamic RAM and 256 GB of storage, this device is engineered to handle demanding gaming tasks effortlessly.
One standout feature is its dual gaming shoulder triggers that deliver a console-like control experience with a high polling rate and rapid response. Users can customize their button mappings, trigger Game Space instantly, and activate one-touch combinations for swift execution of abilities. This innovative setup minimizes screen distractions, enhances accuracy in FPS and MOBA games, and combines with vibration feedback for an immersive gaming feel.
The Neo 3 GT boasts a 6.8-inch FHD+ OLED display with a stellar 120 Hz refresh rate and peak brightness of 1300 nits, offering an outstanding visual experience. Meanwhile, its large 4083 mm² VC cooling system ensures stable performance even during intense gaming sessions.
Additionally, the smartphone integrates advanced AI features, including the NeoTurbo Engine and AI Game Space 3.0, which work together to optimize performance through real-time scene recognition and behavior analysis. A virtual AI companion named Demi enhances the gaming experience with features like “Demi Care,” “Demi Live,” and “Demi Alarm,” assisting players with focus and scheduling during gameplay. For extended gaming sessions, the device’s substantial battery coupled with bypass charging technology allows for direct power supply without overheating.
Notably, the nubia Neo 3 GT isn't solely designed for gaming; it serves as a versatile companion for the younger generation. It merges professional gaming capabilities with practical applications such as AI photography and translation tailored to diverse user needs.
An Immersive Experience at TwitchCon Europe 2025
As part of TwitchCon Europe, nubia organized an extensive array of activities aimed at elevating brand presence and community engagement. Attendees visited the interactive nubia zone in the Twitch Rivals arena, where they could experience the nubia Neo 3 GT first-hand and discover its remarkable gaming performance highlighted by its unique dual gaming shoulder triggers and AI Game Space.
Prominent streamers engaged in intense competitions that showcased the exceptional capabilities of the nubia Neo 3 GT. Daily contests allowed participants to compete with the Neo 3 GT for exclusive prizes and merchandise, further incentivizing participation and interaction with the brand.
The nubia Neo 3 series was launched globally in March 2025, followed by a Free Fire Co-Branded Edition release in May 2025 across Southeast Asia, Latin America, the Middle East, Europe, and other global markets.
About ZTE
ZTE Corporation is a provider of modern telecommunications systems, mobile devices, and networking solutions for telecom operators, enterprises, public institutions, and individual consumers. The company develops integrated, innovative products and services aimed at delivering superior quality in the converging fields of telecommunications and information technology. Listed on the Hong Kong and Shenzhen stock exchanges, ZTE serves over 500 operators in more than 160 countries. Committed to corporate social responsibility, ZTE invests at least ten percent of its annual revenue in research and development and plays a crucial role in international standardization efforts. More information can be found at
www.zte.com.cn.