#Sweden #Business Protection #Truecaller #Stockholm #Secure Calls

Truecaller Launches Secure Calls to Combat Call Spoofing

Truecaller, recognized globally as the leader in identity verification and fraud prevention, has recently announced the launch of its innovative feature, Secure Calls. This new capability is designed as an enhancement for the Truecaller for Business platform, building upon the existing Verified Business identities. With Secure Calls, the focus shifts to securing each business communication, aiming to tackle the rising concerns surrounding call spoofing.

What is Secure Calls?

This cutting-edge feature enables businesses subscribed to Truecaller for Business to make secure calls to their customers. Through a secure backend handshake with the Truecaller app, it verifies the authenticity of the caller, ensuring that it is not an impersonator. This verification allows Truecaller to mark the call confidently as a Secure Call from a verified entity, adding a layer of security to business communications.

As a result of this enhanced verification, consumers can now answer calls without the fear of falling victim to fraudulent activities, thereby increasing their trust in the brands they interact with. Fredrik Kjell, Chief Operating Officer at Truecaller, stated, "At Truecaller, our mission is to build trust in communication. Spoofed calls erode this trust and cause significant distress. With Secure Calls, we are taking our commitment to verification to the next level."

The Importance of Secure Calls

The motivation behind Secure Calls is to restore consumer confidence in business communications, which has been undermined by the increasing sophistication of fraudulent calls. The use of secure call signing not only verifies the business identity but also mitigates the risk of scams, allowing companies to engage with their customers confidently.

Some of the key advantages of Truecaller’s Secure Calls include:

• - Reduced Spoofing: It becomes significantly harder for fraudsters to impersonate legitimate businesses through Secure Calls, as they utilize a secure call signing mechanism.
• - Enhanced Verification: Each call made by verified businesses to their customers is secured, providing an additional layer of authenticity during conversations.
• - Increased User Trust: An individual Secure Call signal is added to existing verified business identities, providing users with heightened assurance.
• - Brand Protection: The feature strengthens a company’s reputation by making hijacking of brand identities more difficult for would-be fraudsters.
• - Clear Indicators: Users receiving calls will see distinct visual cues in the Truecaller app, clearly indicating that the incoming call is securely signed.

Real-World Applications

Already embracing this new feature is NoBroker, a prominent proptech company in India. Akhil Gupta, the Founder and Chief Tech Product Officer at NoBroker, remarked, "In an era where scams are evolving rapidly, protecting our customers is no longer optional — it's an essential trust driver. We utilize Truecaller’s Secure Calls to stay ahead of fraud attempts while ensuring a trusted experience for our users." This endorsement from a major player in the industry reflects the efficacy and importance of Truecaller’s new offering.

Conclusion

As Truecaller rolls out the Secure Calls feature globally, businesses can utilize it to foster communication that is not only secured but also transparent and trustworthy. Enhanced consumer trust, improved verification, and the protection of brand identities are crucial steps towards combating the precursors of fraud and scams in today’s digital landscape.

For further inquiries, businesses interested in implementing this feature can contact Andreas Frid, Head of IR Communication at Truecaller.

About Truecaller: Truecaller is the foremost global platform that focuses on verifying contacts and blocking unwanted communication, essential for safe conversations. With over 450 million active users and the backing of around 3,000 large enterprises, Truecaller remains committed to protecting users from fraud while facilitating effective communication.

Discover more about Secure Calls and Truecaller at their official website.