#United States #Madison #technology strategy #Fetch Rewards #Ori Schnaps

Fetch Enhances Innovation with New CTO Ori Schnaps

Fetch, renowned as America’s leading rewards application, has made a significant addition to its executive team with the appointment of Ori Schnaps as Chief Technology Officer (CTO). This strategic move is poised to advance the company's commitment to user engagement and technological excellence. Schnaps, with over twenty years of experience in tech giants such as Meta and Reddit, has a proven track record in scaling businesses and driving innovation.

A Pivotal Moment for Fetch

Ori Schnaps joins Fetch during a crucial period where agility and execution are vital for business growth. In his new position, he is expected to refine Fetch’s technology strategy, accelerating the pace at which the company delivers high-quality products. His expertise, particularly in integrating artificial intelligence (AI), promises to transform the user experience by offering more personalized and relevant interactions that enhance the engagement of both users and brand partners.

Wes Schroll, CEO and Founder of Fetch, expressed enthusiasm for Schnaps’s arrival, stating, "Ori brings startup ingenuity with proven expertise at scale. Our commitment to transforming our product to unlock more value for our users and partners is stronger than ever. His leadership will be crucial in effectively realizing our objectives."

Schnaps's Notable Career Journey

Before assuming his role at Fetch, Schnaps was the Head of Core Product Engineering at Reddit. His leadership there involved enhancing user engagement, facilitating international growth, and introducing AI-driven features including Reddit Answers and machine translation capabilities. In previous roles at Meta, Schnaps contributed significantly by enhancing user experience on platforms like Facebook and Instagram, directly facilitating the launch of Shops and improving ad capabilities across platforms. Furthermore, he co-founded Thrive, a personal finance startup known for its innovation, which went on to be acquired in 2016.

"I have dedicated my career to creating products that improve daily lives," remarked Schnaps. "Fetch possesses the potential to provide unparalleled value, positively impacting users' experiences across various daily interactions. By elevating the in-app experience, we have the opportunity to position Fetch as a premier destination for consumers and brands alike."

Strengthening Fetch's Leadership Team

Schnaps's appointment comes on the heels of Fetch’s efforts to fortify its leadership. With key personnel from leading tech companies such as Google, Meta, Pinterest, Uber, and Twitter, Fetch is strategically aligning itself for growth. Notably, the company brought on board Gowtham Gundu in June as its Chief AI Officer. With Schnaps and Gundu at the helm of their technology organization, Fetch aims to accelerate innovation and realize its vision driven by AI.

What Lies Ahead for Fetch

The future for Fetch appears bright under Schnaps's guidance. The company seeks to evolve its product line further, solidifying its status as an essential platform for both consumers and brands in the rewards space. Fetch actively encourages everyday spending through the seamless use of Fetch Points, fostering lifetime brand loyalty while providing users with a rewarding shopping experience. Each day, users send in approximately 11 million receipts, contributing to a wealth of insights into consumer behavior, which Fetch capitalizes on using advanced AI and machine learning technologies.

Notably, users have collectively earned over $1 billion in Fetch Points, highlighting the app's effectiveness and popularity. Available for download on both the App Store and Google Play, Fetch has garnered more than 6 million five-star reviews, affirming its positive reception among users. The integration of Schnaps into the leadership team marks a promising new chapter for the organization, one that aspires to navigate the rapidly changing landscape of consumer engagement and technology with precision and innovation.

As Fetch embarks on this significant journey, consumers and partners alike are poised to benefit from an array of enhanced experiences, affirming Fetch's commitment to rewarding its users in every sense of the word.