#France #Turpaz Industries #Attractive Scent #fragrance industry #Grasse

Turpaz Industries Expands Its Fragrance Operations in Grasse

Turpaz Industries Ltd. has made a significant move in the fragrance market by acquiring a 68.6% stake in Attractive Scent SAS, a company known for its innovative fragrance extracts. This acquisition, valued at €27.4 million (approximately USD 32.3 million), will enable Turpaz to solidify its position in the global fragrance industry, particularly within the luxury segment.

Located in Grasse, the heart of France's perfume industry, Attractive Scent is a relatively new player, having been founded in 2018. The company specializes in developing and marketing fragrance extracts that cater to the fine fragrance and personal care products sectors, among others. By combining Attractive Scent's creative prowess with Turpaz's extensive infrastructure, the partnership aims to optimize the delivery of high-quality fragrance solutions to clients worldwide.

The Strategic Details of the Acquisition

The acquisition is not only a financial investment but also a strategic alignment that allows Turpaz to expand its geographic and product offerings. Attractive Scent's founders, Marc Langasque and Arnaud Fourre, both seasoned professionals in the fragrance sector, will continue to lead their team under the Turpaz banner, ensuring that their creative vision remains intact. Additionally, the agreement includes a clause that allows Turpaz to buy the remaining shares of Attractive Scent based on the company’s performance, indicating a long-term commitment to collaboration and growth.

Attractive Scent already has a diverse client base that spans Europe, the Middle East, Asia, Africa, and South America. This broad reach complements Turpaz’s existing network, providing a unique opportunity to cross-sell products and enhance service offerings across different markets. The acquisition comes at a time when Attractive Scent has reported impressive financial growth, recording a 28% revenue increase from €10 million to €12.8 million between 2023 and 2024, alongside a 39% rise in EBITDA.

A New Era for Turpaz Industries

Karen Cohen Khazon, the Chairperson and CEO of Turpaz, expressed enthusiasm about this acquisition, stating, “We are excited to welcome Attractive Scent and its talented team into the Turpaz family. This strategic move not only bolsters our presence in the luxury fragrance market but also increases our ability to deliver value to our clients.” The added expertise from Attractive Scent’s skilled perfumers is expected to spur innovation within Turpaz’s existing fragrance lines and fuel new product development.

The partnership also aims to leverage the strengths of both companies, allowing for a more robust product offering that meets the varying demands of consumers. As the fragrance market becomes increasingly competitive, with growing consumer expectations for quality and variety, this strategic alliance places Turpaz at the forefront of industry advancements.

Looking Forward

As Turpaz Industries plans its next steps, the focus will be on enhancing brand value and expanding its global footprint. The incorporation of Attractive Scent’s expertise is seen as vital to this strategy, promising not only to enrich Turpaz’s existing portfolio but also to explore new avenues within the fragrance market. This acquisition marks a promising chapter in Turpaz’s journey towards becoming a leading name in the global flavor and fragrance industry.

In conclusion, the acquisition of Attractive Scent by Turpaz Industries serves as a strong indicator of the company’s ambitious growth plans. By merging resources and artistic vision with a well-established infrastructure, Turpaz is set to enhance its market share and foster long-lasting relationships with clients around the globe.